Manager - Brands/Trade Marketing

6.00 to 10.00 Years Chennai 17 May, 2023

Job Location	Chennai
Education	Not Mentioned
Salary	Not Disclosed
Industry	Recruitment Services
Functional Area	Operations Management / Process Analysis
EmploymentType	Full-time

Job Description

Brands+Trade Marketing Manager - FMCGJob Responsibilities :- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision, and value proposition for the short as well as the long term- Translating brand strategy into the brand plan and go-to-market strategy- Planning and execution of communications and media actions across offline, online, and social media- Participating in product development, pricing, and supporting new product launches- Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders- Planning & execution of Trade marketing promotions/programs for the entire brand portfolio across channels/regions:- Build a calendar for each activity on the basis of building blocks.- Execute as per plan by proper communication down the line to Regional Trade Marketing teams and Sales teams (GMs/RSMs)- Tracking and monitoring of the same through a proper tracking mechanism- Planning and execution of occasion/festival/event-based promos/programs- Planning and execution of loyalty programs for Trade partners and aligning them to business goals.,

Keyskills :
style guidesbrand strategytrade marketingloyalty programs

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Manager - Brands/Trade Marketing

Job Description

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