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Manager - Marketing - Tea/Coffee/Ayurveda Segment - FMCG - IIM/MDI/ISB/FMS (9-15 yrs)

9.00 to 15.00 Years   Chennai, Hyderabad, Mumbai City, Delhi   09 May, 2022
PageGroup
Job LocationChennai, Hyderabad, Mumbai City, Delhi
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

    Industry - FMCG / Foods / Beverage Category - Sales & MarketingJob Type - Permanent Job Description - This role is for a marketing manager - Tea/coffee/Ayurveda - will handle the portfolioClient Details :Our client is an American organization with a deep footprint in India. They have been growing form strength to strength in the FMCG space and with innovative strategies around sales and marketing, they have been one of the biggest names in the global market. They continue to grow in India from strength to strength and are now looking for a Marketing lead for their growing portfolio.Description :The incumbent would report into the Category Head for India and would be responsible for the following: - Brand building and Brand development across the Indian market- Brand strategy towards strategic positioning of the sub brands- Expansion strategies through way of innovations and NPDs and their launches- Build the differentiation strategy basis the consumer behaviour analysis- Conducting strategic Brand Planning exercises and studies with the agencies towards the growth of the portfolio- Design promotional campaigns across ATL and BTL for new products as well as the legacy brands- Analyse marketing trends and identify new opportunities and talentProfile :The successful candidate: - Should have 9-15 years of sales & marketing experience with a majority of experience in brand management in the beverages space- Should be an MBA from a premier business school- Should be well equipped to understand consumer behavior in order to develop the next big idea for the category- Should have an end to end understanding of the marketing mix involved towards brand building and development- Should be a go getter and a team playerJob Offer :- The opportunity to work directly with the primary stakeholders within the organisation- Work in an organization which delivers faced-paced growth for performers,

Keyskills :
marketing mixbrand buildingbrand planningbrand strategybrand managementbrand developmentpromotional campaignsstrategic positioningproduct differentiationbtlatlfood

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