Marketing Analyst - Data Analytics

Job Description

We are looking to hire a data-driven Digital Marketing Analyst who will be primarily focusing on creating, managing & delivering successful email & paid marketing campaigns. Using skills, tools and new creative ideas to constantly increase engagement and retention of users. Effectively understanding market trends to identify lead acquisition; and contribute to Product Development as well as creating data from A/B and multivariate testing.Responsibilities::- Work with Demand Generation Managers, Copywriters and Engineers in creating email marketing strategy and process- Plan, build, execute, analyze and optimize email campaign metrics; and provide knowledge of best practices and recommendations to the marketing team- Measure, monitor and optimize different KPIs like leads, conversions, traffic, engagement, ROI, budget distribution, etc. of different online marketing & paid advertising campaigns- Partner with the Data Automation Team to define target list segmentation for campaigns- Collaborating with different stakeholders to prioritizing Product features and capabilities, as per the results of marketing and research activities- Analyzing sales funnels & customer intent, monitoring & understanding market and user needs, in order to help further Product Development- Identify opportunities for new Client Acquisition- Standardized Reporting: Work with internal stakeholders to determine ongoing business intelligence needs in order to design, develop and produce ongoing reports and dashboards to support the business.- Test Design and Analysis: Work with the Demand Generation team to create a solid test design that will produce statistically sound, actionable results.- Set up and Manage Tracking Mechanisms: Work with web developers to implement new tracking tools and ensure they are working properly on an ongoing basis.Requirements:- 1-4 years of relevant experience is highly preferred.- Experience creating and managing email/paid campaigns (Ads, etc) that utilize customer data to create personalized customer journeys- Excel skills ( pivot table, functions: vlookup, countifs, sumifs, averageifs, if, and, or, left, right)- - Ability to think through complex problems and find simple solutions to tackle them and good analytical skills.About Turing!Designed for a remote first world, Turings Intelligent Talent Cloud lets companies push a button to hire and manage remote software developers. Turing uses advanced data science to automate the sourcing, vetting, matching, and management of remote developers worldwide. Turings Talent Cloud includes more than 500,000 developers from 10,000 cities around the world.Turings mission is to help every remote-first technology company build boundaryless teams and democratize software developers opportunities worldwide. Turing enables U.S. companies to hire the worlds best remote software engineers. 100+ companies including those backed by Sequoia, Andreessen, Google Ventures, Benchmark, Founders Fund, Kleiner, Lightspeed, and Bessemer have hired Turing engineers. For more than 180,000 engineers across 140 countries, we are the preferred platform for finding remote U.S. software engineering roles. We offer a wide range of full-time remote opportunities for full-stack, backend, frontend, DevOps, mobile, and AI/ML engineers. Turing has been growing rapidly and has raised over $60 Million in Venture Capital. Some of our investors are:Facebooks 1st CTO and Quoras Co-Founder (Adam DAngelo)Executives from Google, Facebook, Square, Amazon, and TwitterFoundation Capital (investors in Uber, Netflix, Chegg, Lending Club, etc.)Cyan BanisterFounder of Upwork (Beerud Sheth)Turings investors include WestBridge Capital (formerly Sequoia India), Foundation Capital, Adam DAngelo (Facebooks first CTO & CEO of Quora), Founders Fund, Lightspeed Scout Fund, Gokul Rajaram, Cyan Banister, Beerud Sheth (founder of Upwork), Manik Gupta (Ubers former Chief Product Officer), Jeff Morris Jr, as well as executives from Google, Facebook, Twitter, Microsoft, and Amazon.Turing is led by successful repeat founders Jonathan Siddharth and Vijay Krishnan, whose last A.I. company leveraged elite remote talent and had a successful acquisition. (Techcrunch story). Our engineering leadership team comprises former leaders from Facebook, Google and Linkedin. Turing is headquartered in Palo Alto, California, right at the heart of the Silicon Valley and works with talented remote team members from 50+ countries around the world.Some articles about Turing:TechCrunch: Turing raises $14M seed to help source, vet, place, and manage remote developersCyan Banister: Turing Helps the World Level UpJonathan Siddharth (Turing CEO): The Future of Work is Remote.,

Keyskills :
salesmarketing analysismarketing strategydemand generationmarket researchtest designproduct development