Marketing Executive

Job Description

Job briefA creative-bent with a discerning eye for detail and the confidence to think differently. Must be well organized and diligently structured in their approach to any engagement.Must have Skills - Marketing Communications, Online Marketing, Public Relations, Content Management, Brand Management, Advertising Works with various company departments to promote overall brand through social media channels.Responsibilities Formulate annual marketing plan to budget, in consultation with the Marketing head, GM Sales & Marketing, Hotel GM and HODs Coordinates with Marketing team, Operations, Food & Beverage and Sales teams to execute promotions and campaigns targeting potential customers and in-house guests with promotions that drive incremental revenue to the hotel. Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns creative and media plans, particularly for food and beverage promotions Manages F&B media. schedules and verifies prompt settlement of accounts Partners with property Revenue Management to verify advertisement targeting is correctly directed at relevant consumer groups Executes email marketing, and display advertising as needed. Verifies all advertising for the hotel in digital channels is in alignment with brand voice, maintains all page hygieneSocial Media Content Management Plans social media engagement and promotion content along with agencies and Marketing team Develops and executes promotions campaign for F&B, weddings, spa, rooms and conferences through relevant digital and social media channels. Engages in proactive online reputation management by surfacing relevant guest comment (positive or negative) in social media channels and responds accordingly.Public Relations and Visual Asset Management (photo and video) Maintains a comprehensive list of local media contracts, with particular emphasis on food critics, influencers and bloggers. Enable all press releases for property events, promotions, and outlets. Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities. Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives. Verifies the news clippings and other online, print, and social media mention reports are completed on a monthly basis for property distribution. Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the unit teams Manages photo shoots for seasonal or festive promotions in coordination with unit teams Acts as the central point of contact for brands being handled to ensure all communication adheres to brand voice.Tracking and Reporting Ensure monthly collection and collation of marketing campaign ROI reports both online and from hotels, agency work report, influencer campaign reports and analysis with Marketing team.Desired Experience Excellent written and spoken English is mandatory Excellent interpersonal and collaborative skills Good working knowledge of Facebook, Instagram, Twitter and YouTube business accounts and analytic tools Working knowledge of design software photoshop, illustrator and the likes Working knowledge of MS office Excel, Power Point Confident, amicable and ability to persuade and influence Self-starter with the ability to lead and own projects end to end Attention to detail and concern for accuracy Exposure to Hospitality industry in previous work Excellent time management skills and multi-tasking ability Excellent team player skills Willingness to travel to other office locations,

Keyskills :
Marketing CommunicationsOnline MarketingPublic RelationsContent ManagementBrand ManagementAdvertisingSocial MediaEmail MarketingDisplay AdvertisingReputation ManagementPhotographyEnglishInterpersonal SkillsInstagramTwitterYouTubeMS Office