Paid Media Analyst

Job Description

Paid Media Analyst About the job Red Hat is looking for a Paid Media Analyst to lead performance reporting and insights, as part of its North America Program Marketing team. In the Paid Media Analyst role, you will be responsible for working with the Digital Marketing team to prepare routine and ad hoc paid media performance updates and data insights for a varied group of stakeholders. You will have the opportunity to be part of an innovative, growing team of digital marketers leading a high performing, integrated paid media strategy for North America. Responsibilities include data-informed campaign optimization across KPIs such as conversion rate, cost per lead, and marketing influenced pipeline and bookings. Qualified candidates will have experience gathering performance data from various sources, preparing reporting documents, as well as providing actionable insights to maximize Red Hat return on paid media investment. This role requires close collaboration with third-party media partners, internal stakeholders, and cross-functional teams including program marketing, marketing technology and operations. What you will do
• Lead monthly, quarterly and ad-hoc reporting and analysis for paid media campaigns in market
• Provide a holistic view of how each marketing channel is performing, and working together effectively to drive demand
• Leverage various data sources to derive actionable insights and make recommendations to stakeholders for optimizing performance for paid search, paid social, site direct, display and other paid media campaigns
• Serve as the North America Paid Media team lead for reporting and data analytics tools including Adobe Analytics, Tableau, Google Data Studio, and Google Analytics
• Set up reporting dashboards that communicate the impact of paid media efforts on overall business KPIs
• Provide performance projections and budget recommendations by account market, campaign, channel and product line
• Assist in troubleshooting and QA-ing pixel implementation and landing page tracking
What you will bring
• BA/BS degree from an accredited college or university 2-3 years experience working for a digital advertising agency and supporting B2B
• clients with paid search, social and display strategy and execution
• Advanced knowledge of the capabilities of paid media platforms such as Google Ads, Microsoft Advertising, Search Ads 360, and Facebook Business Manager
• Working knowledge of advanced analytics platforms such as Adobe AnalyticsProficient in various data visualization programs such as Tableau and Google Data Studio
• Ability to accurately forecast budget and account performance based on various budget scenarios
• Experience collecting and analyzing behavior through unmoderated experiments (A/B testing)
• Ability to compile large data sets from multiple sources into a cohesive report that communicates a clear story
• Ability to draw valuable insights and recommendations from raw data
• Excellent written and verbal communication skills
• Ability to work efficiently in a fast-paced environment
• Demonstrates initiative with the desire and ability to learn independently
• Ability to work to best practice guidelines and interpret the needs of situations as they arise
#LI-NA1 #LI-REMOTEInterested in this job ApplyApplyShareSorry the Share function is not working properly at this moment. Please refresh the page and try again later.Share on your newsfeedAbout Red HatRed Hat is the world s leading provider of enterprise open source software solutions, using a community-powered approach to deliver reliable and high-performing Linux, hybrid cloud, container, and Kubernetes technologies. Red Hat helps customers integrate new and existing IT applications, develop cloud-native applications, standardize on our industry-leading operating system, and automate, secure, and manage complex environments. Award-winning support, training, and consulting services make Red Hat a trusted adviser to the Fortune 500. As a strategic partner to cloud providers, system integrators, application vendors, customers, and open source communities, Red Hat can help organizations prepare for the digital future.Benefits
• Comprehensive medical, dental, and vision coverage
• Flexible Spending Account - healthcare and dependent care
• Health Savings Account - high deductible medical plan
• Retirement 401(k) with employer match
• Paid time off and holidays
• Paid parental leave plans for all new parents
• Leave benefits including disability, paid family medical leave, and paid military leave
• Additional benefits including employee stock purchase plan, family planning reimbursement, tuition reimbursement, transportation expense account, employee assistance program, and more!
Note: These benefits are only applicable to full time, permanent associates at Red Hat located in the United States.Diversity, Equity & Inclusion at Red HatRed Hat s culture is built on the open source principles of transparency, collaboration, and inclusion, where the best ideas can come from anywhere and anyone. When this is realized, it empowers people from diverse backgrounds, perspectives, and experiences to come together to share ideas, challenge the status quo, and drive innovation. Our aspiration is that everyone experiences this culture with equal opportunity and access, and that all voices are not only heard but also celebrated. We hope you will join our celebration, and we welcome and encourage applicants from all the beautiful dimensions of diversity that compose our global village.Read our complete Statement of Commitment to Diversity, Equity, and InclusionCOVID-19 Community StandardsBeing a Red Hatter means caring for one another and taking steps to protect our colleagues, customers, partners, and communities, even as personal risk tolerances and country regulations vary.Red Hat continues to support vaccination against COVID-19 as one of the best steps we can take to contribute toward ending the pandemic and to keeping one another, our customers and partners, and our communities safe. Globally, our approach is to comply with vaccination or testing requirements in countries with them.Read Our COVID-19 Community StandardsEqual Opportunity Policy (EEO)Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.Visit the Equal Opportunity Employment PosterVisit the Pay Transparency and Nondiscrimination ProvisionRed Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.,

Keyskills :
data analyticsmedia strategydigital marketingadobe analyticshybrid cloudmusic makingmarketingfamily planning