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| Job Location | Gurugram, Delhi |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Personal Care / Beauty |
| Functional Area | Sales / BD |
| EmploymentType | Full-time |
This product, being travel friendly, saved millions of women from the risk of contracting UTI and soon became the worlds highest-selling product in the category. Apart from the flagship product, this D2C company offers eco-friendly sanitary pads, organic cotton tampons, menstrual cups, toilet papers, anti-pollution dust masks, among others.- Their products are currently available in around 100 cities of India and exported to about 10 countries. This personal hygiene and wellness brand has been awarded as Amazons SMB Brand of the Year 2020.- As a Performance Marketing Manager, you will be responsible for the vision, strategy and execution of acquisition campaigns across all the digital platforms like Instagram, Facebook, Google, affiliates etc.What you will do :- Executing full funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization and reporting- Understanding your brands and products inside out- Researching competitors and their strategies to find the gaps in the category and accordingly setting up marketing and advertising goals for the brand(s)- Partnering with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches- Actively managing and growing SEM/SEO campaigns for new and existing categories and markets- Developing new channels of user acquisition to drive new growth and diversify channel-mix- Submitting weekly progress reports, presenting the quarterly marketing plan and strategy and ensuring data is accurately entered- Improving the efficiency of the team through process improvements, decision-making frameworks and automation- Evaluating the performance of the channels at regular intervals based on relevant KPIs and conducting A/B tests to ensure that performance is increased in the long termCandidate Profile :What you need to have :- Very strong analytical skills, good command over numbers and sharp eye for data driven insights- Expertise in the areas of SEM- Knowledge in tools such as Google Analytics, Google Ads and Facebook/Instagram Ads- Ability to think strategically and structurally while solving growth problemsA Problem-Solving mindset and willingness to challenge the established norms,
Keyskills :
google analyticsacquisition campaignsstrong analytical skillsproblem solvingdigital marketingorganic cottonmarketing campaignsanalytical skillsbrand marketing