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Product Manager/Lead/Senior - AdTech

2.00 to 7.00 Years   Gurugram, Mumbai City   22 Jun, 2022
PayU Payments Private Limited
Job LocationGurugram, Mumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryBanking / Financial Services
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    The role involves :- Creating long term road map of data driven, value added product and services that should be offered by PayU and their target businesses- Provide recommendations on go-to-market strategy, devising engagement plan with target businesses, strategic partnerships opporttunities to accelerate journey towards long term vision- Provide thought leadership and subject matter expertise on mechanics of digital Ad ecosystem and role that PayUs can play- Develop road map to develop best-in-class audience solutions and implement it via working with Analytics and Engineering teams- Identify data enrichment opportunities, provide recommendations on enrichment strategy either via existing or new products, partnerships, purchases etc.- Provide subject matter expert inputs to create client pitches and accompany sales team to increase adoption of these products and solutions- Work with engineering team to implement these products and services- Work with advertisers including PayU merchants and provide marketing / engagement solutions by providing PayU audience solutions or end-to-end marketing solutionsBasic Requirements :- 3-12 years of total work experience preferably in areas like:- Working in critical functions in digital Ad ecosystem - Be it DSPs, SSPs, networks, exchanges, DMPs, attribution, etc- Managing Ad platform at large publishers, marketing agencies, exchanges etc- Growth manager driving large user acquisition through digital channel at leading companies and having in-depth knowledge of leading marketing platforms- Excellent understanding of digital marketing ecosystem- Post-Graduate / Graduate from premium college (Example: MBA from top colleges, B.Tech./ Integrated Degree courses from IITs / NITs / DCE / VIT / MIT-Manipal / BITS etc, Economics / Statistics from DSE / ISI / IIT, etc)- Strong problem-solving orientation, ability to think clearly,

Keyskills :
data enrichmentproduct managementdeliverymarketingsalesdigital marketingthought leadershipproduct developmentsubject matter expertise

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