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Senior Manager - Digital Marketing - eCommerce

8.00 to 12.00 Years   Gurugram   25 Jan, 2023
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaSales / BDInternet Marketing
EmploymentTypeFull-time

Job Description

    We are looking for an individual for planning and managing marketing campaigns that promote a companys brand, products, and services. This is for one of our largest ecommerce clients.If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.Responsibilities:- Plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns- Design, build and maintain our social media presence- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)- Identify trends and insights, and optimize spend and performance based on the insights- Brainstorm new and creative growth strategies- Plan, execute, and measure experiments and conversion tests- Collaborate with internal teams to create landing pages and optimize user experience- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points- Instrument conversion points and optimize user funnels- Collaborate with internal BU Heads- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriateSkills Required:Google AdWords, PPC, Facebook, Facebook Ads Manager, Business Analysis, Business Profitability, Microsoft Excel, Digital Strategy,Candidate Attributes :- Proven working experience in digital marketing- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate- Experience in optimizing landing pages and user funnels- Experience with A/B and multivariate experiments- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)- Working knowledge of ad serving tools (e.g., DART, Atlas)- Experience in setting up and optimizing Google Adwords campaigns- Working knowledge of HTML, CSS, and JavaScript development and constraints- Strong analytical skills and data-driven thinking- Up-to-date with the latest trends and best practices in online marketing and measurement,

Keyskills :
financesalesltdmisaccountancystrong analytical skillsad servingsocial medialanding pagesgoogle adwordsmicrosoft excelonline marketinggoogle analyticsdigital strategy

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