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Performance Marketing Manager

3.00 to 5.00 Years   Indore   19 Mar, 2024
Select Brands International Pvt Ltd
Job LocationIndore
EducationNot Mentioned
SalaryNot Disclosed
IndustryRetail
Functional AreaNot Mentioned
EmploymentTypeFull-time

Job Description

    About The JobAbout The CompanySelect Brands operates under the umbrella of a multi-brand model, focusing on developing consumer brands across various categories with a digital-first approach. Our target markets include niche segments such as Home & Decor, Personal Care, Grocery Gourmet, and DIY & STEM Toys.Presently, We Have Two Live BrandsKyari.coRobotbanao.comKey Responsibilities Developing and implementing performance marketing strategies and campaigns, overseeing their performance and budget across Meta and Google platforms. Planning content creation aligned with revenue targets and budget allocations. Monitoring and optimizing key performance indicators (KPIs) such as sessions, click-through rate (CTR), conversion rate, cost per thousand (CPM), cost per click (CPC), return on ad spend (ROAS), and overall budget management. Focusing on revenue growth, optimizing conversion rates, managing budgets, analyzing campaign performance, and refining audience targeting. and segmentation. Providing leadership and guidance to the performance marketing team. Communicating effectively with stakeholders to align strategies and goals Implement A/B testing strategies to improve ad creatives, landing pages, and campaign performance Collaborate with creative teams to develop compelling ad copies, visuals, and landing page experiences Manage budgets, bids, and campaign pacing to achieve cost-efficiency and maximize ROI. Conduct thorough keyword research, competitive analysis, and audience targeting to optimize campaign performance.KEY KPIS ROAS CPA Conversion Rate CTR AOV ROI by Channel Website Traffic Revenue through AcquisitionKey Skills 5 years of experience of performance marketing Content Planning Analytical mindset Basic understanding of marketing fundamentals Understanding of branding Capable enough to judge the creatives Min 3 years of experience in D2C as a manager Should have managed monthly spends of 70 lacs - 1 cr on META Core Expertise in META and Google Ads,

Keyskills :
Performance MarketingContent PlanningAnalytical mindsetUnderstanding of brandingJudging creativesD2C ManagementMETA

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