Area Sales Manager

Job Description

We are hiring Area Sales Manager, for an MNC Company which also has PAN India.They areengaged in the business of Tea for domestic and international market. With an experience and expertise of over seven decades in sourcing, blending and packaging tea, the company has the largest tea bag manufacturing capacity in India and is amongst the top 5 exporters of value added teas from India. The company also caters to the uniquely different tea palettes at home and in over 42 countries globally. The Company has its Head Office in Kolkata . It has 4 factories in India and 1 each in Russia and Ghana. In domestic market, it has brand presence across 12 states in India.Designation: Area Sales ManagerLocation: JaipurSalary: up to 7 LPAGeneral DescritionTo implement and coordinate all the sales related activities and guide the front liners to obtain improved productivity, visibility, and distribution so as to ensure achievement of the targets for the assigned territory.
1. A) Coverage To generate sales by ensuring effective coverage .The ASM is required to analyze the performance within his territory on a regular basis, evaluate the potential within the territory and ensure that the coverage by the TSIs is wide & exhaustive. He is required to identify distribution points, whole sale dealers & appoint sales executives in consultation with the superior to ensure wider coverage, including suburbs, rural areas & out station areas. B) Services To ensure that the channel partners, trade partners purchase & stock according to their respective potential. The ASM is required to influence sales team to convert non-buying retailers to buying retails. He is also required to ensure that there is a brand presence for all the brands in the classified outlets (Key Accounts - retail & whole sale ). He is required to ensure the visibility at the outlets against competition (shelf space). He is required to check the channel partner finance invested in our business every month to ensure that the market does not suffer. The same is to be reported in his quarterly report. a) Ensure timely payments stock order/clearing of credit b) Timely submission of debit notes with relevant documents c) Timely disbursements of market offers To ensure that the level of inventory of stocks and merchandising items is maintained at an optimum level. The AsM is responsible for ensuring that the distribution is proper, timely & as per requirement. He is also required to ensure the freshness of the stocks & lifting of the damaged stocks from the outlets. Ensure adherence to servicing norms depending on O/L profile. C) Development To lead & motivate the front end sales team and the channel partners. The ASM is required to continuously upgrade & build the knowledge base of the TSIs & the channel partners by sharing informations on the various activities initiated by the company in the market and by sharing information on the competition. Build the Tea Brand Portfolio in his specific territory D) Execution To generate sales by executing & coordinating various field level activities at retail & wholesale level. The ASM is required to prepare monthly/annual plan for sales targets, based on which he is required to plan & budget the advertising and promotional inputs required. Some of the marketing inputs would be expenses on point of sales materials, trade schemes, model shops, dealer boards, wall paintings etc. for his territory. The ASM is also required to ensure that these promotional materials are used optimally both in the field as well as at the whole sale dealer points. He is also required to verify the expenses done through Distributor for the local activities & ensure the debit notes are sent immediately after the scheme/activity is over. He is also required to coordinate & follow up with the admin staffs on Distributor related issues like dispatches, debit notes etc. He is also required to ensure proper stacking of stocks & POSM at WD point & to follow FMFO. Ensure proper launch of new brands in terms of distribution/Initial Placement, visibility, TSI & Promoter training etc. to ensure that the new launch meets all parameters on the distribution. To launch New products in his entire territory irrespective of Number of towns. SALES FORECASTING AS PER PRESCRIBED FORMAT
Regards,SadhanaBranch Head-RecruitmentsTalent Corner HR Services Pvt. Ltd.,M: +91-hidden_mobile | E : hidden_email

Keyskills :
communication skillssales managementdistributor handling