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| Job Location | Kolkata |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Education / Training |
| Functional Area | Marketing / Communication,Product Marketing |
| EmploymentType | Full-time |
We are looking for people who are obsessed with customers, can bravely take smart risks to innovate and have a deep sense of ownership with transparency. Your key responsibilities would include -Lead marketing initiatives from strategy to execution across brand positioning, design, social media, customer marketing, content marketing and PRDesign and execute multi-channel brand marketing campaigns in alignment with the business objectivesEnsure our brand message is exciting, strong and consistent across all marketing channelsAnalyze consumer behaviour and determine customer personas to define effective communication strategyMonitor competition to deliver insights into communication planning and developmentPlan, execute and track overall campaign Planning, in close coordination with Creative and Media agenciesProvide marketing support to Business verticals, performance marketing and other teams as appropriateBuild & continuously improve systems to ensure marketing spend results in a predictable revenue inflow for all the business verticals.Target the right audience for brand awareness, interest, and considerationBuild brand marketing playbooks that can be leveraged to scaleEnsure that the brand representation is consistent and updated across product, sales and marketing teams
Keyskills :
product differentiationeffective communicationbusiness developmentcustomer marketingstrategy to executionaccountsmarketing supportsalesmanagementcampaign planningconsumer behaviourmarketing initiativesbrand awarenessbrand marketingmedia agen