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| Job Location | Kolkata |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Management Consulting / Strategy |
| Functional Area | Sales / BD |
| EmploymentType | Full-time |
Brand Manager - Personal Care - KolkataLocation : KolkataIndustry: FMCGProduct Line - Personal Care/Skincare/Haircare/OTCKRAs :- Developing strategy for the brand in alignment with the corporate plans and overall marketing plans.- Understands & defines the brand identity & aligns all the brands plans accordingly.- Coordinates with creative agencies, research agencies, digital agencies, design agencies to develop suitable brand initiatives.- Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity.- Ensures that the brands equity is nurtured & nourished in keeping with strategic objectives.- Assists in developing and executes the marketing & branding strategy to improve market share and reach.- Defines the brand & its proposition & activation, its advertising concept, pricing, packaging, and promotion.- Co-ordinates with sales department to implement & monitor marketing initiatives for the brand.- Ensures effective media evaluation & planning attain maximum ROI by co-ordinating with key media providers for the Brand.- Planning, strategising and ensuring the implementation of the strategies to achieve the brand objectives.- Desired Profile : MBA/PGDBM from a reputed institute with 5+ yrs of experience in FMCG industry with minimum 3+yrs of experience in handing end to end branding activities in Personal Care/Skincare/Haircare/OTC products range.,
Keyskills :
marketingadvertisingbrand managementsalesatlmarket sharepersonal carebrand identitymedia evaluationmarketing initiativesbtlroicarebranddesignresearchstrategybrandingidentity marketing