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Head - Marketing - Consumer Care Division/FMCG

12.00 to 17.00 Years   Kolkata   22 Feb, 2022
Vista Neotech Pvt Ltd
Job LocationKolkata
EducationNot Mentioned
SalaryNot Disclosed
IndustryManagement Consulting / Strategy
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    Inviting Application for Head of Marketing for a major FMCG Group.An Ideal fitment is; Approx 15 Years or more in Marketing/Branding in FMCG Industry, should have recent 5+ Years experience in Consumer care, personal care division.Major responsibilities:- Formulating and devising brand strategy and plans to achieve the brand objectives in partnership with the Sales and Consumer Insight teams and other cross-functional innovation teams for Brands /product categories under CCD domain.- Deciding the marketing mix and communication strategy for the assigned brand by analyzing consumer research data, highlighting business challenges, market competiveness and consumer trends.- Driving new product development and/or innovation of existing products and ensures conceptualization and finalization of new ideas; assessment of feasibility of newly identified product /extension concepts/innovations and go-to-market execution for the assigned categories for improved market performance (e.g., market share, profitability etc.).- Strengthening Brand equity and strategizing for improving Brand health and performance, segment wise, and aligns actions to Marketing/Brand strategy for achieving top line, bottom line and budget management for responsible Brand /Product categories.- Driving standardization of processes and systems within the department and providing strategic guidance and direction to Brand teams to perform on-the-ground activities.RaviThis job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.,

Keyskills :
new product developmentbrand equitymarket sharepersonal caremarketing mixbrand strategyconsumer insightconsumer research

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