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Head - Marketing - FMCG

12.00 to 20.00 Years   Kolkata   04 Apr, 2023
ACH Management Consultant Pvt Ltd
Job LocationKolkata
EducationNot Mentioned
SalaryNot Disclosed
IndustryManagement Consulting / Strategy
Functional AreaSBU Head / CEO / Director
EmploymentTypeFull-time

Job Description

    Head Of Marketing FMCG- We are looking Marketing professionals for our FMCG clients across different locations. Develop a marketing strategy to meet business growth objectives, developing and executes the marketing & branding strategy to improve market share and reach, Developing new categories within brand along with New Product Development, responsible for product improvements, and new product development/launch extension plans based on consumer insights and need-gap analysis from the market, - Develop & execute marketing plan to support business objectives & targets, revamp brand architecture & reposition individual brands to meet business goals [as per attached Business Plan- To keep track of competitors marketing strategies and develop unique strategies for new product launch.- Grow through defining, developing and implementing new product launches.- Go to market strategy.- Strategize, develop and execute multi-channel brand marketing and promotional programs that support brand ethos- Develops the annual operating plan and budget for marketing and executes against the plan- Develops a long-term vision for marketing and revenue for Absolute Barbecue.- Lead the development and implementation of BTL marketing, branding and activation initiatives for FMCG business to grow both topline and bottom-line.- Developing and executing the marketing and branding strategy to improve market share and reach by defining brand- its proposition, activation and promotionsQualifications & Experience :- MBA/PGDM from a Premier B School 12 to 20 years of experience working in FMCG / Food/ Consumer Goods industry- Looking for Professionals passed out from Premier B Schools & having desired experience. CTC would not be a constraint for right fit. Looking for professionals MBA / PGDM with relevant experience in FMCG into at leadership roles. Location for this role would be based in India,

Keyskills :
brand marketingbusiness growthmarketing strategybrand architectureproduct developmentbtlctcbrandreachpremierbusinessstrategybrandingidentity marketing

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