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Marketing Lead

6.00 to 11.00 Years   Kolkata   25 Jan, 2023
Skyleaf Consultants
Job LocationKolkata
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

    Dear Candidate,Greetings of the day!We are Hiring forMarketing LeadRole: Marketing Manager About The Job The enterprise Marketing position will drive the marketing strategy for Export Marketplace for MSMEs. The person will be responsible for devising and positioning Export marketplace in India and foreign countries. The position entails creation of GTM and supporting cross functional teams to generate business. Core Competencies Marketing Strategy Digital marketing Analytics & Data processing Brand Positioning Product & Services Marketing for Textiles/Industrial Goods Bid/ Proposal Management Marketing Collateral Business Development Team Mgmt. & Leadership Preferred qualifications: 8+yrs of Enterprise marketing experience Masters degree or equivalent Excellent communication skills Lead marketing for India and international geographies Proven success in building strategic relationship with key marketing agencies, content creation, measuring metrics, building strong offline and online engagement Motivated by goal attainment and performance measurement Ability to scan the business environment, understand the competitive context and the industry construct, develop internal capabilities to build a business case and a competitive value proposition Responsibilities Establish marketing strategy and engagements in North America/Europe/Middle East/APAC Drive business development and lead generation to acquire new customers and grow accounts in the International Market through enterprise and partnership sales. Develop, maintain, and execute demand generation plans in coordination with the sales team; be responsible for generating qualified leads for sales Drive demand generation, content creation, product marketing, event management, marketing operations Drive the Branding activities - operationally and strategically, potential tie-ups with related partners. Building and Strengthening of the Export Marketplace (to be named) brand, position the platform as a leaderin thisspace of Exports from Indian MSME/ Sourcing from India. Research and gather target customer data to define the product positioning and communication strategy Achievement of key metrics of input activities, conversion, and revenue consistently Deliver marketing outcomes within financial objectives through annual budget preparation and ongoing forecasting and monitoring results Work closely with Analytics team to identify and convert data analysis into actionable insights for customer acquisitionRegards,HR Team

Keyskills :
textiles marketingmarketingmarketing leadership

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