Branch Head

Job Description

Dear Candidate,Greetings of the day!We are Hiring for,Job Title -Branch Head Non MetroAge below 35- 7 to 10 years experience CTC Upto 10LFunction- Retail SalesDepartment- SalesReporting To - Cluster Head Retail SalesSuperiors Superior - Zonal Head Retail SalesUnit Birla Sun Life AMC LimitedLocation Non MetroBusiness Asset Management1) Job PurposeAchieving the Sales Targets, maintaining & Increasing Market Share throughincremental Sales & new market development and ensuring highest level ofService standards channel partners & their customers at the branch level2) DimensionsWhat are the areas (in quantitative terms) the job has an impact on Dimensions RemarksBusiness TargetsTo achieve Net Equity Sales: For PatialaEquity + PMS : 5.60 CrsReal Estate Fund: .70 CrsLiquid:5.90 CrsLong term Debt: .60 CrsMIP: 3.70 CrsNew SIP Nos.: 500New Folios to be added: 10963) Job Context & Major Challenges(What are the specific aspects of the job that provide a challenge to the jobholder in the context of theUnit/Zone Organisation ContextBirla Sunlife Asset Management Company is one of the early entrants into the marketwith a 15 year history of Asset Management in India. It is a joint venture between theAditya Birla Group and the Sun Life Financial Services Inc. of Canada.About the AMC industry The Indian MF Industry has grown on the back of some really strong performance of theIndian equity market. However, it remains to be seen whether the industry has maturedenough to handle the downside as well, when the performance of the market tapers, asit has since January 2008.The long term outlook for Indian equities continues to remain positive, and goingforward, equity returns are expected to track the earnings growth.There is an increased interest globally on Indias fast growing asset managementbusiness. This can also be witnessed with entry of new global players in the market anda number of other global players queuing up for licenses.Other important developments have been that there has been a rise in the percentageinvested in equity products as compared to debt products in the last year and decisionby SEBI to waive the entry load for investors making applications for investments inexisting mutual fund schemes directly.AMC Market in IndiaJob Description`3) Job Context & Major Challenges(What are the specific aspects of the job that provide a challenge to the jobholder in the context of theUnit/Zone The Indian mutual fund industry assets under management (AUM) settled at Rs.7,62,502 Crores for October 2009. Including fund of funds, the total AUM stood at Rs.7,63,362 Crores as on October 2009. The AUM as of March 2009 stood at Rs. 4,93,189Crores.On the performance of the Mutual fund companies, As of October 2009, Reliancemutual fund is the countries largest private sector mutual fund house in terms of assetsunder management at Rs. 1,16,781 Crores, followed by HDFC mutual fund at Rs.93,316 Crores, followed by ICICI Prudential at Rs. 80,524 Crores, UTI mutual fund isNo. 4 in terms of AUM at Rs. 76,847 Crores BSLAMC is at No. 5 in terms of marketposition with Rs. 65,052 Crores.Job Context --As a Branch Head, major role would be to drive sales at micro level, achievesales target through Market penetration and increase service standards, therebyincreasing Visibility and goodwill among channel partners and distributors toensure Branch profitability. Also to identify and empanel untapped Channelpartners and increase business output through meeting adequate training needs.Key challenges1. Retaining mind share of TOP business partners in the competitiveenvironment.2. Service issues due to poor infrastructure in upcountry markets. (Eg: Lackof awareness of Internet/ E-Mail, Access issues through couriers)3. Ensuring sales against competitive products like insurance which haveGenerate Greater Revenue.4) Principal Accountabilities(a)Accountability Achieving sales targets andincreasing market share of branchvis a vis industry.Supporting Action1.Maximising business in allottedterritory through distribution channel(IFAs, Banks, PSU and NDs)2.Empanling and activation of untappedand potential Channel Partners(b)AccountabilityManaging and maximizing businessfrom Client Relationships throughprompt serviceSupporting ActionDeveloping and maintaining relationshipwith retail clients, providing informationand ensuring high volume of businessfrom clients in assigned territory`4) Principal Accountabilities(a)AccountabilityIdentification & Engaging of newDistribution channel partners.Supporting Action1.Developing new distributorrelationships at branch2.Activation of such distributorrelationships by providing timely andrelevant info on schemes and theindustry etc.(b)AccountabilityMonitoring Compliance to enablehigh alignment with systems andpractisesSupporting Action1.Ensuring that all regulations andstatutory compliances are complied with2. Assist channel partners to adhere tocompliances.(c)AccountabilityOverseeing Branch administrationand monitoring branch issues toensure a smooth delivery of serviceto clientsSupporting ActionFacilitate smooth operations of thebranch including branch imprest,administration, operations and clientservicing standards(d)Accountability Providing relevant reports tomanagement for assigned territory.Supporting ActionFurnishing relevant sales reports of thebranch to Cluster & Zonal Head(e)Accountability Managing and monitoring teammembers for better productivitySupporting Action1. Facilitating regular training,guidance and development ofteam members2. Ensuring AMFI Certification ofteam members3. Monitoring performance of RMson monthly basis and takecorrective measures ifachievement deviates from therequired achievements.5) Job Purpose of Direct ReportsRelationship Manager: Implementing the sales strategy to maximize sales fromallocated channel relationships, by promoting visibility and ensuring servicestandards are met.Regards,HR Team

Keyskills :
channel salesbranch salesdistributor salesretail salesrelationship management