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| Job Location | Mumbai City |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Not Mentioned |
| Functional Area | Not Mentioned |
| EmploymentType | Full-time |
Role: ASSITANT CMI MANAGER- Ice Creams and CoffeeLine Manager: Regional CMI Manager Refreshment South AsiaIce creams and Coffee are two growing categories in India, with their own market complexities. In Ice creams, Kwality Wall s is a known national player, Cornetto has a strong equity among consumers, and Magnum is building on the premium credentials.Coffee is primarily consumed in the South, but is expanding in other parts of the country. Bru has a sound Indian rootedness and is a key player in the country.Main Job Purpose:You will need to partner key marketing stakeholders in all their strategic, innovation, communication and activation activities. You will support your line manager in driving Transformational Actions with your Business Partners. These actions will be rooted in Consumer and Market Insights. You will be responsible and accountable for all research work for your brand. This will involve working with multiple internal stakeholders and agency partners.Key Responsibilities:Become an indispensable business partner within the brand, R&D and Consumer & Market Insights teams.Develop Brand and Consumer insight / expertise; relentlessly apply this knowledge to build growth as well as infuse this knowledge across global stakeholders.Inspire research suppliers to consistently deliver their best efforts: deliver actionable, clear, value-added understanding.Day to day activities include:Leading or assisting in the planning, coordination and implementation of research activities for a brand(s). Scope of responsibilities includes both mix development and mix deployment.Developing Brand and Consumer insight expertise. And, apply this knowledge to build growth as well as infuse this knowledge across stakeholders.Leading and/or assisting in insight and idea brainstorming sessions.Developing research proposals, suggesting research methodologiesExecuting research studies; developing questionnaires; analyzing findings; and presenting results.Monitoring competitors activities and marketMonitor and manage research budgetKey Interfaces:CMI Global/Markets/ColleaguesMarketing Assistant Brand Managers, Brand Managers, Brand DirectorsMarket research and advertising agenciesR&D, Consumer Technical InsightCustomer DevelopmentSkills/ Experience/ Qualifications:Proven market research experience (minimum 5 years) on either client or agency side.You will have solid experience of at least one of the areas below:Experience of key qualitative and/or quantitative ad-hoc consumer and market understanding techniquesExperience of continuous data sources; including consumer panel and retail audit.You will have proven record of:Analysing and synthesising data and information from different sourcesinspiring and provoking a team to think differently about the target consumercross functional team-workingExperience from FMCG markets and personal care/beauty categories preferable but not essentialGlobal/regional experience will be a plus. Interest in foreign cultures is essential.Strong team player, yet good level of independenceGood presentation skills and articulateRigorous and with great attention to detailHighly numerate and adept at working with data.Passionate to go beyond the obviousCreative, open mindedAble to adjust quickly in a fast-paced and changing environment.Willingness and flexibility to offer full support to brand team and CMI colleagues.
Keyskills :
brand strategymarket researchconsumer insightresearch proposalsbrand communicationpresentation skillsmarketing initiativescompatibility testing