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Associate Director - Ad Operations(Mumbai Location, Night Shift)

9.00 to 14.00 Years   Mumbai City   06 Jan, 2021
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryAdvertising / MR / PR / Events
Functional AreaInternet Marketing
EmploymentTypeFull-time

Job Description

Role Objectives:

  • Identify business opportunities with both new and existing customers.
  • Work with customers to understand business needs and provide optimum solutions.
  • Manage day-to-day activities of a team of Account Managers.
  • Provide support and guidance to account management team.
  • Track and monitor overall account performance to meet utilization targets.
  • Work with management in identifying business success factors and risks for new and existing clients.
  • Prepare monthly overview of client activities, business forecast and future plan.
  • Manage contract renewals and perform contract and financial negotiations.
  • Assist in issue escalation and risk management.
  • Work closely with account management team to meet or exceed client expectations.
  • Develop long and short term strategic plans for clients.
  • Establish and grow a strong relationship with multiple senior client stakeholders through a demonstration of industry knowledge and of the application to business challenges
  • Prepare and deliver client presentations, case studies and proposals.
  • Manage all aspects of the client business providing superior customer service while maximizing business opportunities
  • Responsible for meeting business KPIs and development of business plans.
  • Lead and manage all strategic channel planning activities associated with assigned account(s)
  • Work with analytic partners to gauge media performance and KPIs to determine the extent to which the original objectives and strategies were met
  • Manage multi-disciplinary team ensuring all team members are delegated work appropriate for their level and experience and that the team remains challenged and engaged
  • Proactively keep abreast of industry trends and share knowledge with team
  • Mentor the team to maximize individuals growth, and harness the strengths and opportunities of each team member
  • Work closely with their direct report to optimize any revenue opportunities within the agency at large
WORK EXPERIENCE & QUALIFICATIONS:
  • 12-14 years account management experience.
  • 4-6 years of experience working with Digital Ad Operations teams and/or Analytics teams.
  • Agency experience preferred
  • Master in Management and in Marketing is preferred
  • Strong integrated advertising experience with an emphasis on interactive/digital direct marketing.
  • Experience in Adops and programmatic marketing.
  • Strategic thinking balanced with ability to make decisions and recommend actionable strategy.

Keyskills :
ad optimizationdspad techad operationsad serverdcmad campaignad traffickingdemand side platformdoubleclick manager

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