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Brand Manager

0.00 to 5.00 Years   Mumbai City   04 Apr, 2023
Toran Global
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    Brand Manager - Home DecorBusiness Responsibility Areas:- Websites, Social Media & Performance marketing- Leading the Social Media Marketing agenda for the company- Reach out various segments to generate positive buzz and design digital campaigns in conjunction with Marketing teams- Maintain relationships with bloggers, influencers.- Create and manage a strategy for high user engagement on social media platforms- Ensure the best practices are implemented for performance marketing- Liaison with media agency, creative agency, digital agency and marketing teams- Website management & performance - evaluating existing website landscape and plans for Updation and transitions- Managing SEO, SEMs and other traffic sources to websitesAgency Management:- Manage the media agency and the digital creative agency ecosystem- Managing all aspects of digital operations: Digital Marketing, Social Media Management, Mobile marketing, new asset/tool creation etc- Manage RFPs, contracts, reports, data analysis with all external stakeholders/agencies- Working with IT & website vendor for development, Updation and transitionsOther IT Projects:- Finding core consumer insights and working with the team for requirement gathering and implementation- Working with the Central IT team on key Marketing Projects with IT team - App development, visualizer development, Loyalty designContent Creation:- Support the design team in content creation initiatives to support the field teams in design-based pitchingCustomer Handling:- Manage the operations of the flagship CoCo store handling some of the most high profile customers for the organizationKey Performance Indicators:- Campaign level performance metric delivery- Increase conversion rate, reduce cost per appointment- Increase quality of service delivery by sales teams via team training and new initiatives- Enhance processes, implement best and innovative practices- Monitoring website performance metrics - traffic, page views, time spent, loading speed, bounce rates, lead source etc.- IT project timeline adherence and performance metrics,

Keyskills :
marketingadvertisingbrand managementdata analysisteam trainingdigital agencymedia marketingservice deliverymobile marketingmedia managementcontent creation

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