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Brand Manager - eCommerce Division - Paint

3.00 to 6.00 Years   Mumbai City   01 Sep, 2022
The Cultor
Job LocationMumbai City
EducationNot Mentioned
SalaryRs 24 Lakh/Yr
IndustryArchitecture / Interior Design
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    Brand Manager- E-Commerce Location - MumbaiCTC - 25-37 LPAVacancies - 03 - Candidates background - ONLY from Amazon and its subsidiary in India will be considered. Amazon, Cloudtail, Appario Retail - managing any home category About the Company - Our Client is an Indian multinational paint company, headquartered in Mumbai. Role Description - - Responsible for managing the e-commerce channel for DIY range- Leading the digital Marketing agenda for brand Business Responsibility Areas - - Brand & Communication- Developing the communications strategies for DIY and delivering the same through ATL/BTL- Listing Management: Managing the listing on e- commerce platforms- Creatives, communication, content, optimization and refresh, Monitoring ratings and reviews and questions- Demand Generation: Strategy for search,display, co-op and other campaigns, Set-up, creatives for marketing campaigns, monitoring and optimization of campaigns,- Tracking of campaign metrics and success parameters, Managing Brand Store- Category Management: for ecom-only products, product development, managing vendors, supply management- Managing all aspects of digital operations: Digital Marketing, Social Media Management, Mobile marketing, new asset/tool creation etc- Manage RFP- s, contracts, reports, data analysis with all external stakeholders/agencies- Implement best practices, new strategies, innovative features on an ongoing basis on digital- ezyCR8 Helpline- team training & launch Key Performance Indicators - - Achieving product level annual value targets for e- com channel- Launching products as per defined timelines- Continuously measuring and enhancing user experiences on digital platforms- YoY increases in measures of audience reach and brand engagement across web, social and mobile channels- Increase conversions (ROI) rate, reduce cost ofsale/acquisition- Effective activation of brand engagement with bloggers, fans, influencers etc- Quality data analysis to identify insights and trends in order to take business decisions- Content pegsreach in the TG segments and regularized training programs alongwith information sharing with the wider marketing teams Candidature requirements - - MBA - (Tier-1 business school - Year 2hidden_mobile ; Tier-2 business school - Year 2hidden_mobile ; Ranker (any other) College - 10+ years- Having worked and managed e-com platforms or digitally native brands with Experience in managing digital product inventory, using web analytics and optimization tools.- 3+ years of experience in e-commerce with exposure to digital marketing- Audacious, ability to work in cross-functional set up, creative zeal- Key Interactions - Internal - Various brands within marketing- Key Interactions - External - With digital marketing agencies, media agency, marketplaces, and suppliers.,

Keyskills :
salesatlweb analyticsadvertisingteam trainingmobile marketingsocial mediadata analysismedia managementbrand managementmarketing

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