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Job Location | Mumbai City |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | Recruitment Services |
Functional Area | SBU Head / CEO / Director |
EmploymentType | Full-time |
We are Hiring for Business Director - Media Planner (Digital) with Leading Media Agency for Mumbai Location.PFB the detailLocation - MumbaiWork from OfficeThis role reports directly to the VP- DigitalESSENTIAL DUTIES & RESPONSIBILITIES1. Client Management- Establish a partner-relationship for Digital planning for FMCG clients by being involved in the business- Provide business solutions through Media metrics like Reach, Frequency, Performance Metrics CPL, CPA, CPS, ACOS- Overall account stewardship to ensure communication strategy and implementation are in sync towards clients business direction.- Undertake key initiatives/business solutions in tandem with clients goals, business objectives and priorities.- Manage clients requests appropriately (e.g. push back on unreasonable timelines, make judgment or evaluate value on ad hoc requests).- Take ownership for assigned brands.- Maintain regular WIPs, dialogues and reviews to ensure effective work processes.- Improve and uphold agency evaluation.- Build and coach high performing team members as required.2. Business Partner Management- Conduct professional briefings to business partners on innovations and ensure alignment to clients objectives.- Establish partnership processes with business partners (e.g. rules of engagement).- Establish rapport and understanding with senior business partners and ensure clear documentation on all communications.- Ensure best value from all negotiations across media owners and campaigns.- Manage and resolve conflicts for Executives and Managers.3. Financial- Identify opportunities for growth of the business.- Uphold financial policy and integrity to avoid violation or potential fraud.- Assist the team members to reconcile all media payment variances of assigned brands.- Work with team members to ensure accurate and timely invoicing (e.g. regular review of unbilled reports, resolve unbilled cases with Finance).- Resolve all ageing matters.- Accurate business forecast of assigned accounts (monthly and annually).4. Industry Knowledge (Consumer, Business or Brand Insights)- Exhibit good understanding and forecast on media/ industry/brand development & implications to the businesses.- Evaluate the strategic implications of media/ industry/brand developments and identify opportunities & threats to businesses (short to long-term)5. People Management- Manage and supervise a team in day to day media management while also leading the process of strategic media planning/execution and serving as a resource for the team.- Train, motivate, grow and evaluate team-members.Pre-requisites for the Role:- 10 years into digital media planning experience required, with focus on strategic and operational planning and execution, in regional/global accounts- Knowledgeable about and experienced with the concepts, approaches and issues involved in integrated planning.- Adaptive and keen to learn on the digital ecosystem- Familiar with the timelines, processes and needs of the implementation of all media- Knowledgeable about new approaches to and developments in digital tactical planning (social and mobile included)- 10-15 Years of Digital experience- Prior experience in handling Digital planning for FMCG clients- Digital Implementation experience is preferred- Working knowledge of TV planning will be an added advantage- Platform expertise across Google, Facebook, DV360, GA- FMCG background is preferred- Exp in Biddable + Planning (Preferred),
Keyskills :
strategyperformance metricsbest valuemedia planningtactical planningmusic makingbusiness solutionscustomer relationssalesstrategic mediamedia managementbehavioral trainingdigital mediamarketing