Business Intelligence Analyst.

Job Description

Dear Candidate,Greeting of the day!Were Hiring for Business Intelligence Analyst.Job Description For Business Intelligence Analyst.MAIN PURPOSE OF JOBTo ensure highest professional standards in the areas of relevant activities of the Sales ForceDepartment, in accordance with the Companys business objectives, its philosophy and values.Principal Responsibilities
• Maximize sales effectiveness through management of Sales Business Systems ensuring
high quality data integration & integrity
• Provide accurate & reliable sales effectiveness information in a timely manner to all
stakeholders
• Drive the performance of sales effectiveness function in all its dimensions: processes,
systems & organization.
• A] Management of Sales Business Systems
To manage Lynx CRM and Power BI reporting Tool.To implement Sales and Marketing strategies in CRM and BI Systems.To support timely data updation for Doctors, Chemists & stockiest, MCCP & samples.To track the Field Force Activity in terms of their call average, number of days worked,dual visits, call coverage, Platinum/Gold/Silver category coverage, events conducted,etc. and to generate reports and maintain analysis for the same.To partner with Business Capabilities Team to develop user expertise through training& coaching initiatives.To train new recruits on Lynx CRM and its functionalities.To generate LYNX CRM reports and analysis as per the requirements.To provide technical support to the Field Force.To manage events in Lynx.
• Data Optimisation, Integration and Integrity
To ensure accuracy of data is maintained in Lynx and dashboard reports.To maintain field attendance for HR department.To co-ordinate with external vendor like TCS, Cognizant for any CRM related issuesHandling all queries related to Business Intelligence (Activity).To monitor and test Data quality and enhancement within LYNX system.
• Insights and Analytics
To synchronize Prescription (PDP) status of Doctors.To publish report for sample utilization with sales & promo team.To design and conduct surveys for Segmentation and Targeting in coordination with BusinessIntelligence - Senior Manager.Driving Business Excellence Productivity KPI for Mid-Month & Monthly sales.To work with external agencies for creating framework for Sales Excellence capabilitybuilding and deploying framework.To publish report for sample utilization with sales & promo team.
• Management of Database Administrator
Effectively managing & storing all the data related to Lynx CRM.Collating & validation of data for Segmentation & Targeting exercise.
• Other duties as required
GENERALPerforming any other task (other than listed above), relevant to the Business IntelligenceDepartment, either spontaneously or at the express request of the Management.A] ADMINISTRATIONTo complete all administration related tasks as required.B] LEVEL OF DISCRETIONThe jobholder has regular access to confidential information regarding the sales of theCompany and is required to maintain a high level of discretion.C] RELATIONS WITH PEERSTo maintain a harmonious working relationship with the Field Force and colleagues fromother departments.B] INDISPENSABLE QUALITIES
• Professional & discreet approach to all aspects of job.
• A pleasant, tactful manner in face-to-face meetings.
• Good communication skills, both oral and written.
• Ability to work without supervision and with minimal guidance
• Flexibility and ability to prioritize work.
• Energy, enthusiasm and commitment.
• Ability to ensure adherence to systems and norms without compromising standards and
cordial relations.
• Ability to undertake domestic travel as and when required and at short notice based on
exigencies of work.C ) Competencies Required for the JobAnalysis - Ability to break down a situation or problem into its essential elements in order to understand its links, relationships and implications to facilitate decision making.Collaboration and teamwork - Ability to work effectively with all stakeholders in the company andpromote collaboration to achieve objectives. Demonstrating a positive can do attitude andrespecting others.Cross-functional work - Ability to develop a cooperative way of working and to establish productivetransversal relationships.Internal client centricity - Ability to maximize the satisfaction of an internal collaborator or partner.Communication - Ability to transmit written and oral messages effectively and to adapt to onesinterlocutor(s)Persuasion - Ability to convince its interlocutor to perform a task or simply to adhere to his ideas byrelying on a clear and argued discoursePrioritization- Ability to prioritize to facilitate decision makingRegardsTeam HR

Keyskills :
data integrationcrmsalesmarketing