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Job Location | Mumbai City |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | Recruitment Services |
Functional Area | Operations Management / Process Analysis |
EmploymentType | Full-time |
Our Client is one of the largest financial services companies in India and is headquartered in Mumbai, Maharashtra.Role - Customer segmentation and campaigned management.Location - MumbaiJob Purpose - Drive Activation & Usage/spends for Credit Card book through customer segmentation, offering, channel mix & communication routes. Set campaign benchmark & track performance. Analyze the results & share learnings with key stakeholders.Job Responsibilities- Drive business objective through effective digital campaigns.- Portfolio Management & significant Impact- Creatively experimenting with the analytical- recommendations to improve campaign and overall campaign impact to business.- Define the target audience - segments and persona basis analytical inputs- Decide channel mix to improve reach & relevance- Drive campaign efficiencies & continuous improvement through robust campaign measurement metricsQualification : Minimum: MBA in marketing / PG in marketing communicationsExperience Required:- 3-8 years of experience in marketing or growth roles- Exposure to BFSI / Credit Card/ Telecom,
Keyskills :
marketingadvertisingcampaign managementcustomer relationssalestarget audiencefinancial servicesportfolio managementcustomer segmentationcontinuous improvementsetbfsireachcredit