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Category Manager (Leading Building Materials Co)

5.00 to 10.00 Years   Mumbai City   20 May, 2023
Vertex Corporate Services India Pvt Ltd Hiring For Leading Building Materials Company
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryManufacturing
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

    Position: Category Manager (5-10 yrs) (Leading Building Materials Co)Role:- Managing a new Product category with business & brand development responsibility- Prepare Business Plan basis on Category growth targets, Market potential and Product roadmap- Analyze Market trend & Competition benchmarking to define action measures and category Strategy & roadmap- Actively working on market gap identification, New Product Development and GTM Strategy Implementation; managing brand building & product awareness campaigns- Create competitive product portfolio based on Consumer behavior, Technology trends & internal capabilities- Leading implementation of 4Ps for NPDs through market & customer data analysis, and monitoring relevant competition activities by liaising with sales team to pursue organizational marketing objectives and enable marketing management decisions- Formulate pricing basis Product features, competition & profitability targets; Ensured effective rollout in market- Ownership of Marketing budget & its utilization for achieving category targets in conjunction with brand marketing- Design promotional strategies and implementation through ATL, BTL & Digital- Develop selling stories & product specific information for catalogues, POSM, training and sales pitchRequirements:- MBA (Premier Institute)- 5-10 yrs of post MBA experience in Category Management/ Category Creation/ Product Management- Some prior experience in Business Development/ Institutional Sales will be preferred- Good Communication and Analytical skillsLocation: MumbaiThis position is for a Client of Vertex Corporate Services which is a Leading Building Materials Company

Keyskills :
brand marketingcategory managementnew product developmentbrand developmentproduct management

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