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Content Writer

3.00 to 5.00 Years   Mumbai City   13 Jul, 2022
Intellectual Capital Informatics LLP
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryBanking / Financial Services
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

    Dear Candidate,We are Hiring for Content WriterRoles & Responsibilties :-Location- MumbaiJob DescriptionDigital Marketing Managerwill contribute in strategy and manage execution of online marketing programs that yield a positive ROI. Channels include, but are not limited to online advertising, search engine marketing, affiliate, email marketing, social marketing, mobile, podcasts, webinars, etc. S/he will be responsible for generating positive ROI acquisition campaigns at scale and help grow the brand/product awareness.ResponsibilitiesResponsible for planning, day-to-day execution and optimization of core acquisition channels including focus on google, facebook, retargeting, programmatic, and affiliate.Actively monitor performance across all channels daily, ensuring campaigns are executed flawlessly and performance is in-line with expectations.Responsible for management of creative library and ensuring creative is refreshed on a regular basis across all channels and target segments.Conduct monthly creative analyses detailing creative performance across. all channels and target segments.Present acquisition test results to the marketing team and key stakeholders, sharing key learnings, roll out plans, and new test ideas based on findings.Help develop new testing strategies and ideas to scale channels including identification of new audience segments and ways to optimize creative and offer.Help identify ways to personalize the customer journey so that messaging resonates with audience need states and conversion rates improve.Qualifications4+ years of experience in B2C Digital Marketing.Hands-on experience using Google AdWords with knowledge of targeting and optimization techniques to drive scale and efficiency.Familiarity with analytics and unearthing consumer insights a plus.Experience running affiliate marketing programsAbility to build strong relationships cross-functionally (creative, SEO, tech, product) as well as collaborate with outside agencies and vendors.Strong analytical skills extracting insights, interpreting data and making recommendations that will optimize performance. JOB DESCRIPTION OF CONTENT WRITER-Expectations-Hands-on experience with writing copies, using SEO tools and contributing to marketing projects.Learning how to improve writing skills, edit and proofread.Learn on the job about the best practices in the industry.Exposure to the industry and working with experts.ResponsibilitiesDevelop, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos, and blogsBuild and manage an editorial calendar; coordinate with other content crafters to ensure standardsMeasure impact and perform analysis to improve KPIs.Include and optimize all content for SEOContribute to the localization of process and content to ensure consistency across regionsReview and implement process changes to drive operational excellenceRequirements4-6 years of working as a content marketerBachelors degree in English, communications, linguistics, or related field (Masters degree, a plus)Tech-savvy with the ability to make complex technical matters easy-to understand even for non-technical peopleStrong attention to detail and ability to multi-task projects and deliverablesProven experience working under pressure to deliver high quality output in a short span of timeExcellent verbal and written communication skills Regards,Team HR

Keyskills :
kpiscontent for seocontent writeremail marketing campaignssales collateral

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