Digital Marketing Manager - Life Insurance

3.00 to 8.00 Years Mumbai City 07 Nov, 2022

Job Location	Mumbai City
Education	Not Mentioned
Salary	Not Disclosed
Industry	Recruitment Services
Functional Area	Internet Marketing
EmploymentType	Full-time

Job Description

- Driving Leads for the business through Paid Advertising (Google, Facebook), Programmatic, Third Party Affiliates, Programmatic, digital associations and sponsorships, Native advertising and Emailers to aid business in achieving sales targets- Must have in-depth expertise and past experience of using all Paid Marketing platforms and tools such as Google Adwords, Google Analytics 360, Google keyword tool, Facebook Business Manager, DV360, Datastudio etcShould be able to evaluate and manage the Paid agencies of Kotak Life, and ensure they work towards achieving their day-to-day targets and deliverablesNeeds to co-ordinate with the Paid agency on a daily basis and suggest changes and additions to the existing campaign, and brainstorm with the agency on new platforms and ad units that can be experimented withThe main focus needs to be to optimize all paid campaigns - reducing CPLs and CPA, increase lead contactability and validity, and optimizing the business funnel from lead to end conversionCoordinate with the stakeholders to get content and creatives for brand and performance campaigns which have persuasive communication which will help drive interest for insurance and insurance products (term plan, ULIP plan, Health plan etc)Should know how to track all campaigns and measure performance, coordinate with IT and website team for code/pixel placement and tracking, and manage all tracking errors,

Keyskills :
seoitem response theorygoogle adwordsmarketinggoogle analyticsadvertising

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Digital Marketing Manager - Life Insurance

Job Description

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