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Head - Digital Marketing - FMCD/FMCG (6-15 yrs)

6.00 to 15.00 Years   Mumbai City   28 May, 2022
Vito India
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryManagement Consulting / Strategy
Functional AreaInternet Marketing
EmploymentTypeFull-time

Job Description

    Digital Marketing Head1. Enhance brand presence on E-comm platforms a. Support the E-comm vertical with a consistent presence on E-comm platforms with well-deployed efficient campaigns2. Drive digital presence for the brand via a mix of social and digital platforms. a. Develop and execute a Digital Marketing strategy to build consideration & drive preference for the Brand b. Study various digital media available & plan / optimize as per campaign thought c. Track latest digital opportunities and trends in consumer interactions and evaluate for brand fit and expanding social presence d. Deploy relevant communication across social platforms like Facebook, Twitter, Instagram, Linked In etc - deploy various marketing enablers like creative, communication content on websites, social media, microsites, blogs, 3rd party sites etce. Create and deploy suitable mix of digital content :- That supports brands thought leadership stance and advocacy - Is in sync with brands identified strategic initiatives - Aids conversions via mix of USP and tactical communication - Drives engagement and positive brand mentions f. Set relevant digital targets, benchmarks and monitor performance g. Drive SEO, SEMh. Drive traffic from social to brand assets like website / microsite etc.3. Drive Innovation for the brand in digital space via differentiated activation on social media, Innovative digital media selection & deploymenta. Differentiated activation on digital media thatll improve brand perception and enable consumers to become passionate brand advocates or deliver higher ROI b. Study, plan & execute innovative, new media types thatll help in effective communication delivery or higher ROI4. Ensure response rate & TAT across all on-line platformsa. Track brand mentions b. Respond with help of agency, liaison with service team for negative mentions5. Budget Adherence/ process management/ support across touch points/ Analyze & share insights with larger teama. Study best practices within & outside industry to identify scope & feasibility and improves processesb. Liaison with all functional teams enabling them to leverage digital presence to deliver better experience to consumer/ customer/ stakeholderc. Analyze brand mentions / other sources for consumer insights on product & service6. Drive marketing of identified new Emerging categories / projects :a. Initiatives taken and support provided - for product development/ launches / to reach out to customers - trade / end partners as the case may be7. Team development :- Target setting, guidance & performance monitoring of team - Guide and train larger team on nuances of Digital Marketing,

Keyskills :
social mediadigital mediadigital contentmedia selectionteam developmentbrand perceptiondigital marketingconsumer insightscorporate liaisonmarketing strategyseoroitatsetfit

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