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Head - Marketing - Acquisition

13.00 to 20.00 Years   Mumbai City   27 Mar, 2023
Vito India
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryManagement Consulting / Strategy
Functional AreaMarketing / CommunicationSBU Head / CEO / Director
EmploymentTypeFull-time

Job Description

    Job Responsibilities:- Manage the overall execution, performance, and effectiveness of marketing strategies.- Relentlessly drive growth in new customer acquisition programs through innovative strategies and meticulous execution.- Analyze customer behavior data to report on effectiveness of existing initiatives and identify new opportunities.- Leverage technology to enhance business goals; identify areas for improvement and drive implementation.- Developing creative content and driving it to market across marketing channels via integrated campaigns.- Building effective demand generation campaigns through all digital channels involving Marketing Automation tools.- Building advertising and promotional programs, designing and producing creatives and circulars. - Measurement - Developing the market plan and performing market research, such as focus groups, customer feedback, competition benchmarking.Preferred Candidates:- 13+ years of strong experience of running marketing acquisition focused campaigns, having worked with organizations in the services industry from diverse consumer facing sub-sectors such as Telecom, Financial Services (Insurance), DTH, Broadband, etc.- Comprehensive enterprise level intelligence and advanced analytics skills with digital measurements.- Ability to think and perform both tactically and strategically.- Able to pivot readily and react to real-time data.,

Keyskills :
focus groupsmarket researchcreative contentdigital channelsdemand generationfinancial servicesadvanced analyticsmarketing automationcustomer acquisitionacquisition programs

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