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| Job Location | Mumbai City |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Management Consulting / Strategy |
| Functional Area | SBU Head / CEO / Director |
| EmploymentType | Full-time |
Key Responsibilities : 1. Marketing Strategy Formulation- Develop clear brand strategy and positioning based on consumer insights and competition analysis for each brand as well as corporate- Monitor and guide teams on creation of brand calendar, national campaigns, hyperlocal marketing etc to help meet business objectives- New store launches 2. Agency Liaison(Social/Digital & Creative)- Build a robust infrastructure of required agencies with clearly definedKRAs - Oversee the selection of partners and agencies along with timely check- ins3. PR Strategy- Oversee the planning and execution of Plan for the PR & influencing activities for all brands - Develop relationships with the key influencers, writers etc - Develop spokesperson skills and create opportunities to strengthen brand credentials 4. Digital Strategy- Monitor the digital strategy across channels and create ORM mandate for Social and SHD- Explore new channels for targeting and re- targeting 5. Content and Comms strategy- Develop brand content strategy and consistent brand language across all channels - Monitor and strategize with the team to come up with campaigns in line with overall brand value keeping consumer first approach6. CRM - Data insights driven CRM strategy across Social, SHD and SWC.- Strategize and monitor campaigns for each brand on a monthly basis7. Partnerships- Partnerships and alliances with like- minded brands to create more awareness, brand saliency while brining in revenue for the brands. This is a Social first initiative that can be extended to other brands.8. Delivery and Cloud Kitchen- Create more awareness and trials for our delivery platform across brands by leveraging all possibilities,
Keyskills :
new store launchescrm strategybrand strategybrand languagedigital strategycontent strategyconsumer insightsmarketing strategyproduct differentiationcompetition analysisormcloudbrandagency