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Head - Marketing - Video Technology Firm

10.00 to 12.00 Years   Mumbai City   27 Apr, 2022
Work Eagle
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaGeneral / Other SoftwareMarketing / Communication
EmploymentTypeFull-time

Job Description

    Company - Toch.aiAbout UsToch is a video technology company that encapsulates an ecosystem of smart video editing tools using AI and provides a next-generation platform for all enterprise and individual content creators. The company is working towards creating a conglomerate of products that build the next generation video editing ecosystem addressing every single use case in the post-production process; An AI-based SaaS offering for enterprise users, an intuitive video editing platform as well as a simulcasting streaming platform for all individual digital content creators and Influencers.Roles & ResponsibiltiesWhy work with us - We are passionate about our vision and our product, and have a young, diverse and vibrant team working towards this vision.- We work with some of the biggest names in broadcasting (Disney Hotstar, Sony Liv, SkySport etc) - We work on some of the biggest sporting events in the world (Olympics, UEFA, ICC World Cup etc) - We are growing daily- we have scanned 1650m videos, delivered 4.2x higher engagement and 60% growth in viewership time for our clients, along with 1280 mn hours of manual labor saved Responsibilities :- Define and implement Marketing and Growth programs- Hire a team that can successfully implement strategies- Experiment with a variety of organic and paid acquisition channels like content creation, content creation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis - Global PR management. - Handling Campaigns and building & managing a team.- Build strategic relationships and partner with key industry players, agencies and vendors - Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wiselyWhat are we looking for :- 10- 12 years of experience in marketing and building Martech solutions- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate - Ability to build and manage digital marketing strategies, create thought leadership campaigns and juggle multiple projects simultaneously- Knowledge of Tech Stack.,

Keyskills :
video editingevent managementdigital contentlead generation

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