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Head of Marketing ( FMCG-OTC )

12.00 to 18.00 Years   Mumbai City   16 Jun, 2021
Starchase Executive Search Hiring For A Global MNC
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryFMCG / F&B
Functional AreaProduct Marketing
EmploymentTypeFull-time

Job Description

Job SummaryResponsible for managing the entire division portfolio topline and profitability. The role is responsible for the evolution of marketing strategies along with communication development for the consumers through relevant mediums and implementation of them effectively & efficiently.Responsibilities:Responsible for managing the entire portfolio topline and profitabilityResponsible for the evolution of marketing strategies along with communicationdevelopment for consumers.Empowering the teamto build robust marketing programs to engage the consumersDriving the marketingagenda , Strategy & expansion for the business,along with the BU Head.Empower the team todrive the execution ofthese programs through the Cross functionalexpertise by measuring and tracking of these initiativesDrive direct to consumer/ patient programs through ownBU and cross-functionalProjectsConsistent generation of insights from Consumers to facilitate development of anengaging brand strategyOwn and drive allshopper/consumer-ledActivations and micro-marketing activitiesthrough collaboration with sales teams.Build relationships withall internal and external stakeholders and utilize relationships forshaping market initiatives, and for driving sales.Support and drive sales work in close partnership with sales leadership and trade marketing function to ensure smooth implementation and execution of marketing programsExperience

  • Experience of managing multiple brands.
  • Should have experience of leading a team(more than 2yrs)
  • Successful record of establishing new categories / concepts /needs among end users
  • Should have handled brand planning for atleast 5 annual cycles as a Marketing Manager
  • Should have hands on experience in creating LRPs (Longrangestrategicplans)
  • Should have created ATL communication and should be deft in Media planning and Digital marketing
  • Proven track record for designing, implementing andtracking impact of creative marketing programs throughsalesforce
  • Possess skills like Strategic Thinking, Analytical skills andCommunication(oral, written, presentation)
  • Should be excellent in interpersonal, influencing and negotiation skills
  • Should be creative and have innovative problem solving abilities

Keyskills :
marketingbtlatlteam managementbrand managementotcmultiple brandcategory marketingfmcg

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