Manager, Card Usage

Job Description

• Lead & manage strategic initiative to drive credit card usage/spend, which include:
• Develop and execute marketing campaign for credit card usage
• Manage relationship and create relevant offers with key partners
• Develop and grow 0% Instalment Business, which include:
o Manage multiple acquiring vendors to grow the business. o Develop and execute marketing campaign to grow 0% Instalment booking. o Develop new business, such as onboarding new acquiring vendor.
• Lead & manage credit cards related projects from competitor analysis to developing business requirements that brings seamless customer journey.
o Develop Business Requirement documents. o Prepare Regulatory documents and approval. o Manage project end-to-end, including testing prior to customer launch.
• Take ownership of new digital initiatives across multiple stakeholders to bring customer s banking convenience, such as digital wallet enablement.
• Work closely with Retail Analytics team to identify business opportunities and create more effective marketing strategies for better results.
• Work closely with Partnership team to identify strategic partnership to support business growth.
• Work closely with Brand & Marketing team to ensure marketing communication is effective.
Strategy
• Awareness of the market landscape & understanding of the portfolio through data analysis
Business
• Engage clients and drive spend through campaigns to achieve & exceed business/ financial targets
Processes
• Responsible for ideation & execution of usage campaigns to drive incremental spend. Review campaign results, innovate and improvise to be above competitors.
People and Talent
• Work with various stakeholders to ensure campaigns are well executed and campaign targets are met.
Risk Management
• Adherence to GPS, ensuring controls and measures are updated and put in place to minimise gaps.
Governance
• Understanding of regulatory framework, requirements and expectations.
Regulatory and Business Conduct
• Display exemplary conduct and live by the Group s Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Lead the [country / business unit / function/CCPL team to achieve the outcomes set out in the Bank s Conduct Principles: [Fair Outcomes for Clients; Effective Financial Markets; Financial Crime Compliance; The Right Environment.]
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
Key stakeholders
• Finance, CABM, Legal & Compliance, PMO, Technology Team, Fraud Team, Operations Team, External Partners, Card Associations (Visa/ Mastercard), Group Retail Banking Team, Partnership & Alliances Team, CPBB Segment Team.
Other Responsibilities
• Embed Here for good and Group s brand and values in SCBMB ; Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures; Multiple functions (double hats); [List all responsibilities associated with the role]
Our Ideal Candidate
• Academic qualification i.e. Degree in any discipline (preferably Banking & Finance), or
• Minimum 3 years experience in Banking (preferably in Product Management/ Retail Banking)
• Enthusiastic, versatile and visionary
Role Specific Competencies
• Banking Products and Services Development
• Customer/Market Focus
• Budget Management
• Marketing Channels
• Data Analytics
• Stakeholder Management
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Keyskills :
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