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| Job Location | Mumbai City |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Recruitment Services |
| Functional Area | Finance / Accounts / Tax |
| EmploymentType | Full-time |
Industry - FMCG / Foods / BeverageCategory - Sales & Marketing Skills - Marketing Manager, FMCG marketing, Brand Manager, Marketing HeadJob Type - Permanent - Lead marketing of key brands in India- Managing a portfolio of over 600CrClient Details :The client is a leading Indian FMCG with an overall business size of over 1200 Cr and operates across the personal and homecare category.Description :Marketing strategy & planning :- Development and execution of annual marketing strategy in line with business objectives and revenue targets- including product range management, new product briefs, key campaigns and budgets, Partner with the Sales team in devising strategic trade initiatives & trade related activities, Deliver on Market shares & business goalsContent and creative strategy :- conceptualization and execution of campaigns, photo shoots, videos, social media pages, influencer tie-ups, blogs, PR articles, Creation of brand positioning platforms and generation of effective communication planMedia Planning & Evaluation:- Driving penetration and brand awareness through a combination of influencer marketing, digital, PR, visibility, on-ground activations, Planning ATL & BTL communications, developing merchandise.NPD & Innovation :- Develop a clean innovation funnel & work with cross functional teams to deliver on same, Leading the cross functional teams to develop and launch the innovation pipeline of SKUs Team Leadership- Provide leadership and direction to a team & ensure that they are effectively deployed for achieving the business goals, MS goals and profitability goals of the assigned categoryProfile :- Should have major experience of marketing role in FMCG brands preferably into Home Care Category, should have worked at senior level position with experience of leading a team,
Keyskills :
home caresocial mediaphoto shootsfmcg marketingproduct briefsbrand awarenessrange managementbrand positioningcreative strategymarketing strategy