Manager/Senior Manager - Digital Marketing

Job Description

Job Title : Manager/ Senior Manager- Marketing Reporting to : CTO - ECU Location : Mumbai Qualification : Any Graduate and PG in Marketing is must Required experience range : >10 years Targeted industry : Any B2B Services Industry Youll have direct accountability for our growth numbers and will be responsible for delivering ambitious targets that drive our revenue strategy. The role is both strategic and hands on - were a small, tight knit team of cross-functional experts, ready to pitch in to do whatever needs doing to get the job done. Expect to be moving at a fast pace, developing long-term plans whilst implementing robust growth initiatives. We are looking for a multi-talented, creative and commercial leader who is naturally inquisitive and highly effective in daily work. Youll be excited about building a category defining brand presence as preeminent logistics and partner for the world of freight forwarders and shippers. You will have experience delivering marketing growth in a start-up environment for great B2B service companies, with the customer at the heart of everything. Youll also have the chance to help define ECUs market position as the digital leader in the LCL space. Roles and Responsibilities :- Manage all aspects of go to market initiatives from strategy, concept, buying persona, vendor/technology assessment, design, global coordination (as relevant) and project management - Developing the annual, quarterly and seasonal marketing agenda - what we are saying, to who, and how we are saying it. - Leading the design and delivery of an exceptional customer experience on the Logistics- Consumer side - Design marketing strategy to drive demand across channels and strategies, raise product and brand awareness to existing and new targets in the region to generate leads and opportunities into the sales pipeline. - Plan, Manage & Execute : Campaigns with great focus on product narrative and positioning, product launch, marketing success program, multichannel & partnership, including owned events, expos, webinars, digital advertising, third party partners, and organic website growth. - Day-to-day management of campaigns including coordinating creative production with agency partners for marketing material and content & overall budget management - Production of key content pieces like E-books, Info graphics, Cheat Sheets, Education Series Materials for all level of the funnel as well as on focus accounts - Planning and implementing end-to-end marketing strategies and programs ranging all-across the marketing funnel to increase new/existing customer demand, positively impact brand awareness. Including : - Market Development - Content Marketing - Field Marketing - Brand Management - Demand Generation - Account-Based Marketing (ABM) - Enable growth with new product offerings such as e-com - Drive the digital shop (A/B testing, portfolio management, create bundles and promotions, drive traffic/conversions, in-product marketing etc.) - Determining UX/UI using analytics and data-driven insights & identify opportunities and ensure an optimal online experience - Effectively communicate value proposition & enhance ECU brand for customers & employer brand. - Manage the complete digital and influencer marketing for ECU across Google Ads, Facebook, DBM, and other Ad Networks - Manage thought leadership & market research with strong cooperation with global management & operations - Act as Liaison between Influencers and creative agencies. - Own the Digital Media Planning for the ECU Brand campaigns across Google, Facebook, & direct deals with major publishers in the industry. Influencing both the global organization in its digital transformation journey along with customer outreach - Create digital tracking & incrementally measurement systems for all ads and sales channels. - On-boarded on new channels like Apple Search Ads & Double Click etc. Desired Candidates Profile : - Post-graduate degree from with a confident personality and a pleasing disposition - >10 years Digital Marketing and Ideally 2-3 years experience in managing online sales specifically - Extra points for having worked in a start-up environment. Should be a value accretive stint for the individual as well as the start-up) - Should have worked in a high intensity workplace - Entrepreneurial mindset is a big plus - Enjoys multiple tasking - Good business and financial acumen - Excellent written and verbal communication skills - Flexible, smart with strong analytical and presentation skills - Ability to work in an ambiguous and dynamic environment- Ability to think through and articulate,

Keyskills :
financesalesltdmisaccountancyad networksonline salesdigital mediamedia planningproduct launchmarket researchfield marketingbrand awarenessbrand campaigns