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| Job Location | Mumbai City |
| Education | Not Mentioned |
| Salary | Rs 3.5 - 7 Lakh/Yr |
| Industry | Automation |
| Functional Area | Statistics / Analytics,Marketing / Communication |
| EmploymentType | Full-time |
JOB PROFILE:-Strategy, Content, Campaign Management & Technical Skills Business acumen in order to develop market strategies.An understanding of consumer psychology and behavior. Strong collaboration skills to work with interdepartmental disciplines.Project management skills that develop and follow a roadmap to better client engagement.A digital expert in web, email, social media, smartphones and more. Outstanding written and verbal communication skills. Savvy technologists, but also organized enough to not need technology to move projects forward.Flexibility to adapt to fickle consumer behavior. Analytical and driven by data metrics.KRA:-Improve Conversation rateIncrease Customer DatabaseIncrease RetentionImprove Churn RateDESIRED: Administration, Optimization and management of marketing automation platform, including streamlining and monitoring existing flows, data integrity, hygiene and monitoring performance Test and troubleshoot campaigns, workflows, data issues, and other key marketing ops functions and ensure accurate synchronization between the marketing automation tool, attribution tool and CRM databasesDesign, build and execute the comprehensive lead flow processes for data management or marketing campaigns, lead nurture, programs, landing pages, forms and emails Responsible for the operational execution of all lead generation campaigns with an opportunity to build and shape our Marketing Automation Platform .Create, optimize and manage marketing automation workflows to generate higher engagement, increased platform usage and growth. Build and test workflows in automation tool achieve the goal of the campaign; create, load, test emails, landing pages, implement data collection, and tracking pointsDefine operational processes and best practices to maximize campaigns and ROIDefine business analytics and create dashboards and reports to measure campaign effectiveness, pipeline contribution, overall business performance Segment and leverage the marketing database for greater campaign efficiency and effectiveness Implement lead lifecycle campaigns, with involvement in all aspects of the process from target identification to testing to post-campaign reporting (programs include lead management nurturing, routing and scoring)Develop and implement a strategy for ongoing control, maintenance, and enhancement of marketing database processSKILLS: Bachelors Degree in Marketing, Communications or equivalent work experience, Engineering background preferredBasic knowledge of SQL Core knowledge of Data Analytics and IntegrationExcellent knowledge of Spreadsheets (MS excel / Google sheets)3-4+ years of hands-on marketing automation+ attribution tools experienceBackground in marketing: online, digital, demand generationStrong understanding with CRM systems(Salesforce.com /Gamooga) and tracking toolsRoll up your sleeves, be innovative, entrepreneurialin spiritA result-oriented mindset in the form of engagement, leads, and sales Problem-solving and people skills being able to work with teams
Keyskills :
campaign managementmarketing automationtechnical skillsdata analyticscrm databasessocial mediadata integritybusiness acumendemand generationproblem solvinglead managementlanding pageslead generationpeople skillsdata managementbusiness analy