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MARKETING MANAGER

8.00 to 10.00 Years   Mumbai City   06 Jul, 2021
Abbott Healthcare
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryRetail
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:Therapy growth and market share

  • Deliver an EI of > 100 for the therapy and increase Abbott market share
  • Deliver therapy Plan Sales and Plan Margin
  • Achieve NPI targets for the therapy (number of products to be launched and sales from NPI)
Driving therapy leadership
  • Undertake periodic research to identify emerging short and long-term therapy trends
  • Annually create a therapy plan for the therapy area owned
  • Identify, ideate and deliver new product opportunities for the therapy
  • Identify and ideate on product innovations (e.g. LCM, packaging) for existing products
  • Design initiatives and concepts for scientific differentiation of Abbott in the therapy
  • Design initiatives and concepts for patient outreach (awareness, diagnosis, treatment and compliance) for the therapy
  • Identify new markets and new channel opportunities to drive therapy growth
Arbitrage between brands
  • Owner / manager of the marketing spend across brands within the therapy
  • Evaluate marketing RoI across different activities / brands and adjust strategy accordingly
  • Decide on pricing strategy for the therapy and between brands / SKUs
JOB SPECIFICATIONS:Skill, Education, ExperienceEducation:
  • Graduate
  • MBA/PGDBA in Sales and Marketing from a top B school
Experience:
  • Brand management experience of at least 8-10 years
  • Experience of transitioning brands from Rx to OTC
  • Omnichannel marketing (Offline and Online) of brands and connects
  • Additional exposure of sales preferred
  • Exposure to managing Key Online/Offline Accounts
  • Dealing with Key Opinion Leaders
  • Experience in managing new launches
Skills:
  • Excellent Communication Skills
  • Functional & Technical Knowledge on therapy areas owned and other therapies in the division
  • Demonstrates creativity, innovation and drive for results
  • Proficiency in Integrated Marketing Communication
  • Proficiency in driving and monitoring KPIs across online channels
  • Ability to influence, lead and work with cross functional teams
  • Analytical skills and good financial acumen
  • Strategic thinking, problem solving and decision making skills
  • Planning and organizing skills for short term and long term
  • Time management and multi-tasking skills
,

Keyskills :
problem solvingpricing strategyintegrated marketingotcnpiroilcmsalestherapyresearchstrategymarketingeducationdiagnosismanagementmonitoringinnovationcommunicationdifferentiation

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