Marketing Manager / Leadership Marketing, Communication and Strategy

Job Description

Job location - Nahur ( Central line,Mumbai)Minimum 12years experience.CTC Budget - Upto Rs. 25 LPA ( Depends on experience and hike on last drawn salary as per market standards)Market Research
• Competitor analysis and tracking
• Claims and communication strategy mapping
• New Product launches in the market tracking
• Content market strategy to reach to the masses
• Competitor pricing analysis across various platforms
Product Launch Plans
• Ideating and conceptualizing the launch of products through digital and offline medium
• Online launch schemes,social media launch and follow-up strategy for new products
Social Media
• Monthly Social Media Calendar Planning
• Designing campaigns relevant to the month,integrating with the companys communication
• Strategizing the reposts and reshares with thei nfluencers and athletes
• Building strategy for various elements for maximum engagement and traction
• Campaign designing for various alliances with the eagues and teams
• Evaluating and monitoring monthly social media report
• Monitoring the engagement,Reach,Impressions and overall account health for social media platforms
• Strategizing and Identifying the right Influencer which is fit for the campaign and generating content
Performance Marketing
• Monthly Planning of campaigns on Google Ads and Facebook Ads with Performance Marketing Agency
• Targeted audience selection and communication
• Planning and strategizing schemes for performance marketing
• Monitoring Sales Vs Spends for performance Marketing
• Monitor SEO/SEM,marketing and sales performance metrics
• Analysing web traffic and boosting web pages
• Strategizing Sales points of TOF,MOF & BOF audiences
• Discount strategy planning for generating sales on varied platforms
Aggregator Platforms/Market Place Strategy
• Product listing,optimizing and generating sales for various platforms like Amazon, Flipkart,Nykaa etc
• Pricing strategy for each platform based on the target audiences
• Identifying new potential platform and getting relevant products listed
• Strategizing campaigns and planning for sales
Modern Trade & Trade Channels
• Planning for the Communication and training for the Sales Personnel
• Strategically integrating the reach of Modern Trade & Trade channels
• Designing MT collaterals like POS,FSU,Posters,Banners,Booklets etc within the Brand language for Modern Trade channels & other Trade Channels
• Developing consumer relevant content collaterals for Modern trade & Trade channel
• Strategizing schemes with the MT marketing teams for generating primary sales
Website
• Ideating the entire new website for the theme and functionality
• Developing the idea board for the website flow,pages,relevant content
• Photoshoot for products and athletes
• Story boarding and website content mapping for the new Website in terms of user experience and beautification
• Ideation and implementation of the offers for the Website and regular update for Content and New banners
Brand Language
• Defining and designing the Brandl anguage,Brand philosophy and Ideology with the Agency
• Integrating Marketing,Sales,Design and Content teams to optimize customer experience and ensure brand consistency
Brand Content
• Creating content such as articles,emailers,social media posts etc. conducive to the brand image of a company along with the experts
• Creating a communications strategy within the Brand
• Handling customer support activities for the company,such as answering customer queries,replying to online reviews etc.
• Overseeing that the communication policies of a brand are being implemented properly
• Supervising the communication for the PR activities of the company
Brand Communication
• Drafting the articles,ad copies and content for various platforms like magazines,press release,digital ads
• Ideating the taglines,punchlines for various campaigns digital,offline
STRATEGIC ALLAINCESCONTENT CREATION
• Ideating Content for the Brand which can be used for Multiple channels like Social Media,Television platform,Modern Trades etc
• Shareable,consumable content
• Content in the form of videos,photos,posters,banners,social media posts and more such on spot content for Brand and around the brand for reach out
• Expert content for various platforms for Building brands
• Presentation deck for various verticles,sales team,distributor deck etc
Requirements
• Must have FMCG/OTC D2C Marketing Experience
• Must have Expertise with D2C (E-commerce) Marketing with experience of go-to-market strategy & successful launches of D2C products
• Proven experience of leading Marketing team
• The candidate needs to have orientation to work in a fast-growing company with quick thinking and decision-making capabilities.
• Good Interpersonal & Communication Skills

Keyskills :
leadership managementbudgetingstrategic alliancesbrand communicationcontent creationperformance marketing