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Marketing Specialist

2.00 to 5.00 Years   Mumbai City   15 Apr, 2021
Wolters Kluwer (WKL)
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryEducation / Training
Functional AreaSales / BD,Internet Marketing
EmploymentTypeFull-time

Job Description

The marketing team requires a Marketing Specialist, with the relevant skills and competencies to develop strong and innovative digital marketing strategies and implement marketing tactics to further develop the MedKnow journals business.Responsibilities:

  • Coordinate and organize exhibits & events, ensuring maximum participation, generating leads and measured ROI.
  • Prepare and manage correspondence, reports and documents, handle incoming mail, execute schedules and calendars, collate information from various sources, maintain databases, and coordinate the flow of information externally and internally.
  • Create engaging written, graphic, customer-facing pieces and video content while staying up-to-date on the latest marketing technologies and social media.
  • Develop strong and innovative digital marketing plans and strategies
  • Define goals and metrics for campaign activities and measure effectiveness of programs to track multi-touch attribution, ROI, and performance.
  • Brief agencies, and freelancers to implement and roll out omni-channel campaign and programs across social, SEM/display, search, and events.
  • Work closely with internal stakeholders and external partners to develop and manage marketing activities whilst advocating and delivering innovative marketing expertise.
  • Ensure all local activities comply with company brand guidelines and local regulations.
  • Maintain marketing campaigns and tactics in Smartsheet, or any other company project management tool.
Essential Skills & Experience Required:
  • Minimum 2 years of experience in digital marketing
  • Solid experience of Microsoft O365
  • Basic knowledge in Social Media Marketing
  • Basic knowledge and experience in SEM and SEO
  • Basic Knowledge of digital optimization
  • Some knowledge and experience in Marketo - certification desirable
  • Basic experience in campaign planning and advanced knowledge of Customer journey mapping
  • A Marketing, Communications, or related qualification
  • Good command of English
  • Good business writing skills
  • Basic ability to present information in one to one and small group situation
  • Advanced ability to prioritize workload and meet deadlines
  • A thorough understanding of the healthcare market and Open Access journal industry
,

Keyskills :
marketingsalesadvertisingmarket researchemailopen accesssmall groupsocial mediabusiness writingdigital marketingcampaign planning

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