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NMIMS - Manager - Marketing Automation

7.00 to 10.00 Years   Mumbai City   31 Jan, 2023
NMIMS Global Access
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryEducation / Training
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    - Build and Design Nurturing Campaigns and Strategies to be deployed on Marketing Automation Platform for various use cases like lead nurture, webinar efforts, student & alumni communication.- Collobrate with Key stakeholders to Conceptualise, Design, Deploy and Review Marketing Automation Campaigns- Tracks, measures and reports marketing efforts on deliverables like conversion & revenue due to interventions- Saving on human efforts & improvement in the consumer experience- Manage and set up integration with CRM, 3rd Party API, etc- Tracks industry trends and efforts are taken to improve on the utilisation of technology- Build and maintain a relationship with various vendors- Clean database on a regular basis to minimise wastage.A/B Test on various elements to improve consumer response rates.Experience :- 7 - 10 years in marketing with minimum 3 years of working knowledge of various marketing automation platforms and marketing clouds like : Pardot, Marketo, Mailchimp, Constant Contact, Oracle Eloqua & SalesForce Marketing Cloud, IBM Marketing Cloud and T1, Leadsquared, Drip, etc.Skills & Abilities :- Working knowledge of CRM like Sales Force- Understanding of API and ability to collaborate with developers for integration- Deep Understanding of email, sms, push notification channel- Consumer, Branding and Marketing Knowledge to support Marketing Automation- Ability to Analyze Data and Bring out insights / learning- Knowledge of HTML, XML, Excel, API, etcSoft Skills : Team Management, Interpersonal Skills, Sense of Ownership, Stakeholder Management, Cross functional execution skills & Communication skillsNote : Six Days Work from Office.,

Keyskills :
use casesteam managementconstant contactmeasurement toolsmessaging platformsmarketing automationstatements of work sow

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