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Opening as Data scientist(MMM)permanent WFH position

4.00 to 9.00 Years   Mumbai City   18 Apr, 2022
Ace Recruitment and Placment Consultants Pvt Ltd
Job LocationMumbai City
EducationNot Mentioned
SalaryRs 10 - 22 Lakh/Yr
IndustryInsurance
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    Roles and ResponsibilitiesAnalyze syndicated and non-syndicated data to build Marketing Mix Model and provide insights to support the Marketing InvestmentLeverage learnings from these analyses to create strategic recommendations for Media and Trade in line with the Brands objectiveArticulate complex Marketing Mix, promo, Price relationships and data in a visually clear, concise manner that is easy to understand for businessAnalysis of Trade Promo, SPIs, EDLP, Media (offline, online), Digital by different channel and geography to generate insights as how it will affect consumers and customers and overall ACPL ModelAbility to synthesize analytical results with internal data to create scenarios to support P&LExperience of Off take, POS and Media data and Knowledge of Marketing Mix AnalysisExcellent Problem Solving & Quantitative skills, Hands on experience on R, PythonMine data through various technologies like Big Query and SQLUnderstanding of hierarchy linear model, multiple linear regression and media optimizationAbility to create a model & simulation tool from scratchDesired Candidate ProfileExperience with third-party data i.e., syndicated market data, Point of Sales, etc.Working knowledge of consumer packaged goods industryKnowledge of a variety of machine learning techniques (Monte Carlo Markov Chain, decision tree learning, hierarchical model etc.) and their real-world advantages/drawbacks.Understanding of Colgates processes, and tools supporting analytics (for internal candidates)Willingness and ability to experiment with new tools and techniquesGood facilitation and project management skillsUnderstanding of Monte Carlo simulation techniques and dynamic linear regression modelsAbility to maintain personal composure and tactfully handle difficult situations.Bachelors in Economics/Maths/Stats and/or Masters in Statistics, Marketing, FinanceStrong conceptual & working knowledge of Statistical modelsPerks and Benefits,

Keyskills :
machine learningpythondata analysissqlanalyticsmonte carlo simulationmarket datamarketing mixproblem solvinglinear regressionproject managementpossalespromostrategyanalysismarketing

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