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Position opened for Digital Analytics Role - Adobe Analytics

7.00 to 10.00 Years   Mumbai City   19 Jun, 2023
Silver People
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryManagement Consulting / Strategy
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    Key tasks and job requirements:- Requirement elicitation/ Solution design/ Delivery- Provide insights, BI solutions/reports, and recommendations for global marketing programs- Deliver reports, dashboards and deep analyses to regional Marketing teams, including US- Extract, gather and format the right level of data for Marketing programs and projects- Integrate and standardize data sets to enable ease in analytics & visualization (both cloud andenterprise)- Establish measures of success (metrics & KPIs) - KPI Synthesis- Analyze data to understand performance and effectiveness of digital programs (across channels likeSearch, Digital Display, Social Media, Email and onsite)- Provide guidance on online tagging for measurement and perform User Acceptance Testing (UAT)- Develop statistical models to understand customer journeys and influence marketing strategies- Assist with A/B and multi-variate content test setup, execution and measurement- Liaise with the US Digital Intelligence team for continuous guidance, direction and alignment- Interact with internal groups and agency partners that support Marketing Skillset Required: - 7-10 years of practical experience on Adobe Analytics/ Google Analytics - Setup / Configuration /Implementation/ Processing Rules / Troubleshooting- Data Visualization, Dashboard/Reporting - Tableau / Spotfire / PowerBI / Qlikview- Ability to think creatively to solve real world business problems- Strong analytical and problem-solving abilities with- Ability to self-motivate, manage concurrent projects and work with remote team/s- Excellent listening, written and verbal communication skills- Research focused mindset with strong attention to detail with high motivation, good work ethic andmaturity- Experience in Adobe Audience Manager, Advanced Statistics, A/B Testing, Database, SQL, PredictiveAnalytics, SAS, R, Tableau/Spotfire, Big Data, Google AdWords, Personalization, Segmentation,Machine Learning is desirable.,

Keyskills :
user acceptance testingbig datasocial mediagoogle adwordsproblem solvinguser acceptancegoogle analytics

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