Product Manager

Job Description

10 major new medicines planned for launch over the next few years creating new career opportunities for those who want to make a direct impact on patients at scale.Your responsibilities include, but are not limited to: Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function Define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects. Develops brand strategy, promotional campaigns and tactical plans within marketing budgets -Prepares content of Integrated Brand Teams and Launch Teams Runs market research programs & market insights for responsible brand and monitors /anticipates market development Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s) Lead the cross-functional local/regional brand Team, incl. coordination of Integrated Product Strategy Plan, and monitoring the execution of objectives Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines. Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results. Identifies area market insights and opportunity via customer interactions Executes central marketing activities as well as regional initiated marketing activities Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives Compliance with applicable policies, procedures and other regulations Within assigned territory, develop business through specific projects and services and initiatives at center / hospital / ASL / territorial outpatient clinic level. Map key services to patients (patient support program) offered inside and outside of key hospital centers (competition, etc.). Monitor execution of regional/local tactics, assuring excellence and coherence with Novartis strategy & customer needs Collaborate with Marketing and Medical teams to maximize activities: Scout centers, KOLs and OLs by disease within assigned territory Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory Reporting of technical complaints /adverse events /special case scenarios related to Novartis products within 24 hours of receipt -Distribution of marketing samples ( where applicable ) Prefer experience in Oncology or Specialty Business Market share & market share growth Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department, Regulatory Department, Regulatory Department) Ensure full compliance to all regulatory requirements EEO Statement Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.Minimum requirements Minimum requirements: Operations Management and Execution Project Management Cross Cultural Experience Education: Bachelor s degree in any specialization (Preferred - with a full time MBA - specialisation in Marketing from premium institute/B School). Work Experience: Minimum 3 years of relevant experience. Preferably from specialty segment.Why consider Novartis 769 million lives were touched by Novartis medicines in 2020, and while we re proud of this, we know there is so much more we could do to help improve and extend people s lives. We believe new insights, perspectives and ground-breaking solutions can be found at the intersection of medical science and digital innovation. That a diverse, equitable and inclusive environment inspires new ways of working. We believe our potential can thrive and grow in an unbossed culture underpinned by integrity, curiosity and flexibility. And we can reinvent whats possible, when we collaborate with courage to aggressively and ambitiously tackle the world s toughest medical challenges. Because the greatest risk in life, is the risk of never trying!Imagine what you could do at Novartis! Commitment to Diversity & Inclusion:Novartis embraces diversity, equal opportunity and inclusion. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration, and empowers our people to unleash their full potential.Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to learn more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network,

Keyskills :
marketingsalesproduct developmentproduct managementdeliverycode of conductmarket sharemarketing mixbrand strategytactical plansmarket research