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Regional Retail Marketing Manager - Consumer Durable

5.00 to 10.00 Years   Mumbai City   14 Mar, 2022
Keysite Solutions
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    We have an urgent role with a leading consumer durable goods (Fortune 500) based out of Mumbai.Role : Regional Retail Marketing Mgr - West Reporting to : National Retail Marketing Head What we are looking at : Someone who has good relationship with Modern Trade Players (Like Vijay Sales, Croma, Reliance etc.)Profile :FUNCTIONAL OBJECTIVE OF THE POSITION:Responsible for execution of the marketing strategy developed at corporate level and to strengthen the brand image through various brand visibility/ promotional initiative across the region assigned & to support the sales team to increase/enhance the secondary sales /Sell-out at regional level.JOB RESPONSIBILTIES:- Timely Completion of Activities Planned- Responsible for timely execution of the marketing activities as per the plan in association with corporate office- Adherence to the strict timelines and budget- Coordination with the corporate office & other stakeholders for effective execution of the activities planned- Formulate marketing plan based on various regional festivals- Managing Dealer/Partner meet programs.- Vendor Management related to marketing activities- ISD Management- Responsible for recruitment and training of the ISDS & RSO- Monitoring and governance of ISD & RSO Performance at CMI Counters- Responsible for sell-out numbers assigned in coordination with the sales team.- Responsible for CMI connect application compliance by the ISDS- Product Display- Strategic branding initiatives as per the budget assigned to increase the brand visibility and brand coverage- Ensuring Brand Visibility (In-shop Branding, Wall Displays, GSBs, Outdoor etc)- Responsible for effective execution of branding initiatives at events and exhibitions as per directives received from corporate- Ensure product and brand visibility at the counters.- Market Intelligence Report- Capture competitors activities across the region and share the same with corporate team.- Ensure proper understanding of competitors Product , features etc. to counter branding initiativesIf you are exploring opportunities outside your current organization , please share your cv mentioning current and expected package.Ved+91-hidden_mobile,

Keyskills :
advertisingassets recoveryatlbrochure designbuying experiencemodern tradedurable goodssecondary salesnational retailretail marketingvendor management

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