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Required Digital Marketing Specialist - Ecommerce Healthcare Industry _ Mumbai

5.00 to 6.00 Years   Mumbai City   04 Nov, 2023
Morpheus Human Consulting Pvt Ltd
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryOthers
Functional AreaOthers
EmploymentTypeFull-time

Job Description

    • We are seeking a talented and driven Google Ads Marketing Specialist to join our marketing team. The ideal candidate will have a strong understanding of Google Ads and digital marketing strategies, with the ability to create and manage effective advertising campaigns. As a Google Ads Marketing Specialist , you will play a crucial role in driving targeted traffic, increasing brand visibility, and optimizing campaign performance.Job Title: Vendor Acquisition Manager - Ecommerce Healthcare Industry - MumbaiResponsibilities:Campaign Strategy and Planning:Develop and execute Google Ads campaigns that align with overall marketing goals and objectives.Conduct thorough keyword research and audience analysis to identify opportunities for targeting.Ad Creation and Optimization:Create compelling and effective ad copy that resonates with the target audience.Design and test various ad formats, headlines, and visuals for optimal performance.Continuously monitor and optimize campaigns to improve click-through rates (CTR), conversion rates, and other key metrics.Keyword Management:Perform ongoing keyword research to discover new opportunities and refine existing keyword lists.Implement negative keywords to improve campaign relevancy and reduce wasted ad spend.Budget Management:Manage campaign budgets effectively to maximize ROI while staying within allocated budgets.Monitor daily and weekly spending to ensure campaigns are performing as planned.Performance Analysis and Reporting:Analyze campaign data, track key performance indicators (KPIs), and provide regular reports on campaign performance.Identify trends, insights, and areas for improvement, and make data-driven recommendations.A/B Testing and Experimentation:Plan and execute A/B tests to evaluate ad variations, landing pages, and targeting strategies.Use test results to optimize campaigns and improve overall performance.Stay Current with Industry Trends:Keep up-to-date with the latest trends and developments in Google Ads, digital marketing, and online advertising.Implement best practices and innovative strategies to stay ahead of the competition.
    • Key Skills: Key Skills:Good communication skillsMandatory - Google Ads, online marketing

Keyskills :
google adwordsdigital marketing

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