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Senior Executive -Digital Media Communication & Activation, Star Sports

4.00 to 9.00 Years   Mumbai City   04 May, 2023
The Walt Disney Company
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryMedia / Dotcom / Entertainment
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

    Star Sports is a key catalyst in espousing a multisport culture in India. Over the past 5 years, it has invested in and partnered with key stakeholders to popularize sports beyond Cricket. As an incumbent in this role, you will manage digital and social campaigns for the brand. Context: Start Sports has the vision to become the most dynamic and loved sports brand on social media in India. To achieve this goal, we want a Digital Marketing professional who can manage digital and social campaigns for the brand.Key Responsibilities:
    • Manage the Ideation to Execution process of Digital marketing campaigns for the Sports BU
    • Develop and manage Star Sports presence on existing and new social / digital platforms / accounts for Star Sports (Facebook, Twitter, Youtube, Instagram, etc).
    • Coordinate with agencies for marketing material and relevant content for mobile/social platforms
    • Drive strong engagement on all social / digital media platforms which is consistent with company s brand voice
    • Develop social plans based on a robust understanding of fan insights and social platform dynamics
    • Evaluate results to understand the impact of campaigns and recommend next steps
    • Provide thought leadership and perspective for adoption where appropriate
    • Evaluate emerging technologies / platforms/ other digital platforms and manage campaigns within the budget allocated.
    Performance Measures:
    • Campaign Reach & Engagement
    • Follower growth
    • Engagement rate & Mentions
    Qualifications: MBA in Marketing/Mass Communication with 4+ years experience in digital marketingPersonal Attributes: Written Communication - Effective communication skills including clear and precise written documentation. Writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs; able to read and interpret written information.,

Keyskills :
missalescustomer relationssocial mediadigital mediadigital marketing

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