Senior Manager - Performance Marketing

Job Description

I am from the hiring team at Impact Guru. We are currently looking for a Sr.Manger-Performance Marketing with our Leadership Team.About UsImpactGuru.com, Indias leading healthcare financing platform for patients raises money online for medical expenses via crowdfunding. It aggregates a large number of online payments to allow any individual requiring financial assistance to raise funds for medical expenses - be it cancer, transplant, accident, or any medical emergency. ImpactGuru.com has already helped mobilize Rs 1,500 cr / US$200mm via crowdfunding along with its partners.ImpactGuru.com was incubated at Harvard Innovation Lab in the USA in 2014. ImpactGuru.com recently announced a $2mm Series A round, led by Apollo Hospitals Group, Currae Healthtech Fund, RB Investments (Singapore based VC Fund), Shorooq Investments (Middle East based VC Fund), Venture Catalysts (Indias #1 angel investor group) with participation from various other investors from USA, Southeast Asia, and the Middle East. ImpactGuru.com was recently awarded Best Technology Solution for Social Good by Economic Times Intelligent Health & Tech Awards, selected among top 5 early-stage startups in India by TiE, and featured multiple times on CNBC Young Turks. ImpactGuru.com was ranked among the top 21 Startups Globally to Watch in the space in which it operates by CB Insights. ImpactGurus senior management is led by Harvard, Wharton, Parsons, IIT, and IIM alumni with the founders recently being profiled in Fortune 40 under 40.Our Mission is to reach 1million patients in the next decade. We are building a very large healthcare financing ecosystem to help make Healthcare Affordable To Save Lives Today, While Securing Families For A Better Tomorrow.Website: https://www.impactguru.com/Team: https://www.impactguru.com/teamPress Release: https://www.impactguru.com/press-awardsSr. Manager Performance MarketingWe are looking for an experienced Sr. Manager, Performance Marketing responsible for driving development and execution of acquisition strategies for the business/brand across all marketing channels. The position of Senior Performance Marketing Manager is best suited for an individual who has worked in both offline and online marketing acquisition positions and who has a passion for taking on the challenging acquisition campaigns, with especially strong skills in Display, Paid Social, Paid Search, and Affiliate Marketing.Location: MumbaiResponsibility :- Performance Marketing Manager with a successful track record to drive revenue, user acquisition and brand awareness- Creating and executing a strong performance marketing strategy & execution plan- Developing and managing digital prospecting and remarketing campaigns- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels- Identifying and testing new channels to continue to meet or exceed established critical metrics- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.Key Requirements :- 5 plus Experience in Digital Marketing.- Experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.- Demonstrable experience driving growth by managing and optimising acquisition channels- Knowledge of acquisition platforms and tools - Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.- Excellent analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights & recommendations.- Highly goal-oriented individual and have excellent communication skills.- Open minded, curious and a strong problem solver.,

Keyskills :
accountancyltdonline marketingsocial mediaanalytical skillsmissenior managementsalesfinancegoogle analyticsconsumer behaviourreturn on investmentaffiliate marketingmarketing strategydigital channels