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Senior Research Executive - Global Analytics, Customized Intelligence

3.00 to 5.00 Years   Mumbai City   13 Aug, 2021
Blueberry Labs Private Limited
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaGeneral / Other Software,Bio Tech / R&D / Scientist
EmploymentTypeFull-time

Job Description

ABOUT THIS JOBThis is a specialized role and requires hands on experience with Concept Product Testing, Sensory Data Analysis and segmentation. RESPONSIBILITIES

  • Developing standard protocols, questionnaires and presentations for concept product tests and segmentation studies with minimal supervision.
  • Coordinate with automation team to automate presentations.
  • Create and maintain global database of projects by coordinating with data processing teams.
  • Coordinate with internal teams on standard analytics requirement and its timely execution
Knowledge and Skills Requirement
  • Strong domain knowledge on concept product tests. Understand different types of concept product tests eg Monadic, Sequential Monadic, discrimination tests etc
  • Should have extensively worked on Concept product tests for categories like Tobacco, Food and Beverages, Alcohol, Skin Care, Hair Care etc.
  • Should have thorough working knowledge about different types on analysis done for Concept Product Tests. Types of significance tests, Penalty Analysis, Regression Analysis, Shapley Value, Kruskal Wallis, Path Analysis & Bayesian Analysis - A Plus
  • Knowledge of Sensory Analysis, PLS and Preference Mapping would be seen as a plus.
  • Working knowledge of packages like XLStat Sensory, R, SPSS.
  • Knowledge and experience of working with segmentation studies would be seen as an advantage
QUALIFICATIONS
  • Post-Graduation in Management/ Business Analytics/Statistics.
  • 4 to 5 years of specialized experience in market research (Atleast 3 years or more on Concept Product Testing) and analytics.
,

Keyskills :
market researchmarketingsecondary researchresearchdata analysisskin carehair carepath analysisdata processingproduct testingregression analysis

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