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Sr. Manager- Outbound Marketing

7.00 to 12.00 Years   Mumbai City   25 Mar, 2021
Multi Recruit
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

  • Manage and build overall email campaign strategies & Develop a lead generation strategy
  • Work with all business units to develop relevant email campaigns to create various target audience email lists and campaigns
  • Create and design various CTAs, subject lines, and email templates
  • A/B testing, analysis, and reporting of email marketing campaigns
  • Track and measure email marketing KPIs
  • Develop and present reports on a weekly basis
  • Analyze data to get smart insights & suggest methods for improvements
  • Segment lists based on behaviors like past email engagement and website interactions
  • Develop documentation and road maps for processes, A/B tests, drip campaigns
  • Ensure emails follow industry policies and best practices
  • Experience in using marketing automation platforms like Salesforce, Pardot, Eloqua or Marketo
  • Monitor Marketing Leads, Opportunities, Accounts, and Contacts
  • Monitor and improve database quality on a regular basis
  • Should have a good understanding of Software Services and Product Engineering
  • Experience in handling Events and Conferences outreach is desirable
  • Experience in managing teams and nurturing talent
Skills Required
  • Masters degree in Marketing, PR, Communications, Business or similar preferably an MBA
  • 7+ years experience in Email Marketing with a B2B company or IT/ITeS firm
  • Experience with Salesforce Pardot of Hubspot or similar platforms preferably Pardo
  • Experience in database segmentation, email automation, and campaign coordination
  • Experience in digital analytics and data analysis - being able to communicate insights
  • Hands-on experience in designing and building dashboards and campaign reports
  • Strong understanding of content for emails and attention to detail/CTA
  • Ability to work in a team and lead the team
  • Excellent people and time management skills
  • Proven track record of delivering successful, data-driven marketing automation campaign

Keyskills :
automationmanagementreportingmarketingoutboundanalyticsstrategyemailplatformsconferencescrmeventsoutreachcampaign

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