Team Lead - Brand Communication for VFY, Insulators and Tanfac - JB 9

Job Description

Dear Candidate,Greetings of the day!We are Hiring forTeam Lead - Brand Communication for VFY, Insulators and Tanfac - JB 9Job Purpose:
1. To Build and Sustain B2B brands for value addition in line with business aspiration through appropriate market and customer insights, brand interventions and relevant communication across 3 SBUs with Indian and global reach.
2. To be a custodian of brand architectures and compliances for relevant SBUs.
3. To create fashion yarn business as a consumer facing B2C fashion brand through consumer insights brand building, promotion and a 360-degree communication.
4. To contribute to communication across external stakeholder in line with business priorities and provide inputs in internal stakeholder connect for effective Employer Branding across relevant SBUs.
Key Result Areas:
1. To be responsible for uniform identity creation of products in B2B space leading to customer preference and business Impact - Insulators & TANFAC
2. Custodian for brand architectures, legal compliances, creating brand guidelines, trademark registrations, legal archive, and content repository.
3. Packaging for domestic and global markets
4. Systematic business oriented communication interventions
1. To drive brand building across Fashion Yarns and Power Composites in B2B space to ensure higher preference & a sustainable, innovative expert positioning
2. Category and brand strategy for value creation commodity to brands. Brand compliances. Brand logo & identity and marketing collaterals and packaging.
3. Market Research and Customer Insights
4. Connect and collaboration with Downstream Value Chain
5. Agency Empanelment across creative & media
6. 360-degree communication - Advertising, Activations (Events & Exhibitions - physical & virtual, dealer meets, application and industry specific videos etc.), Digital interventions (Webinars, Social media, Apps etc.) and connect with industry consortia & media. Building & growing connect of Industry specific audience - online and offline.
7. Customer Listening/Observation and Loyalty Programs
8. Product Brand Advocacy & branding for new products.
1. To drive Consumer Insights, Brand Building & Communication of Strategic Projects from Concept to Go to Market for B2C Initiatives in Fashion
2. Consumer Insights and Brand Compass,Brand Strategy, product strategy, propositions, communication & creative routes.
3. Brand Strategy, Creatives, Mass Communication, Promotion & Media (360 communication), Activations, Digital Interventions
4. Digital Communications - creative strategy (brand visualization concept & thematic content), Social Media strategy, SEM, e-retail marketing, integrating all media including website, influencer management, customer engagement, Email marketing, ORM.
5. Media Strategy, media buying plans and media buying across traditional and social media, BTLs etc.
6. Test Marketing/Launch and Sustenance
7. Design and Innovation - strategy to create differentiation with consumers.
8. Connects to well acclaimed Brands and Retail, Designers and Fashion Houses for cobranding
9. Setting up of Studios & Display centers
10. Convergence of adjacent products/businesses through an umbrella brand strategy as B2C brand from CFI/ABG
1. To contribute to CFI Corporate Identity and communication to enhance the image of the Sector and Group
2. Seamless communication from across 5 SBUs at a One CFI platform.
3. Conformance of Brand and Communication to One CFI and in line with purpose, values, and ethos
4. Inputs for digital, social media, industry, regional and mainstream media
Qualification:
1. 8 to 12 years of relevant experience
2. Full time MBA
3. Candidate should have brand expertise through experience in building B2I or B2C brands.
4. Experience from the fashion industry will be an added advantage and preferred.
5. Candidate should also have digital marketing and communication understanding and hands-on experience.
Relationships:Internal: Branding and Marketing TeamsExternal: Consultants and agenciesRegards,HR Team

Keyskills :
brand strategybrandingmarketing