Team Lead/Consultant-Digital Marketing & Campaign

Job Description

Skill required: Digital Marketing & Campaign - Campaign ManagementDesignation: Management Level - Team Lead/ConsultantJob Location: MumbaiQualifications: Any GraduationYears of Experience: 7-11 yearsAbout Accenture OperationsIn todays business environment, growth isnt just about building value-its fundamental to long-term business survival. So how do organizations sustain themselves The key is a new operating model -one thats anchored around the customer and propelled by intelligence to deliver exceptional experiences across the enterprise at speed and at scale. You will deliver breakthrough business outcomes for clients-by harnessing talent, data and intelligence to revolutionize their operating models. Operations is one of four services that make up one Accenture -the others are Strategy and Consulting, Interactive and Technology. Visit us at www.accenture.comWhat would you do You will be aligned with our Insights & Intelligence vertical and help us generate insights by leveraging different analytics tools and techniques to deliver value to our clients. You will also help us apply your expertise in building world class solutions, conquering the business problems, addressing technical challenges using AI Platforms and technologies. You will be required to utilize the existing frameworks, standards, patterns to create architectural foundation and services necessary for AI applications that scale from multi-user to enterprise class and demonstrate self as an expert by actively blogging, publishing research papers and creating awareness in this emerging area.You will be working as a part of the Digital Marketing & Campaign team which helps clients with their digital campaign & digital marketing requirements. They help provide various services around list pull, list hygiene & lead uploads, providing data-driven insights to clients, and help them get better ROI from their various digital marketing initiatives. The team is primarily accountable for performing list pull from Client Database by writing complex SQL queries. They also leverage popular tools such as Adobe Creative Suite, Workfront Work Management Software, Atlassian Jira, etc.The Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys.What are we looking for We are looking for individuals who have the following skillset:

• Adobe Campaign Standard
• Digital Marketing
• HTML5
• Salesforce Marketing Cloud
• Salesforce Pardot
• Ability to establish strong client relationship
• Ability to handle disputes
• Written and verbal communication
• Ability to manage multiple stakeholders
• Ability to meet deadlines

Roles and Responsibilities

• In this role, you need to analyze and solve moderately complex problems
• You are required to create new solutions, leveraging and, where needed, adapting existing methods and procedures
• You are required to understand the strategic direction set by senior management, clearly communicate team goals, deliverables, and keep the team updated on change
• Your primary upward interactions are with your direct supervisor
• You may interact with peers and/or management levels at a client and/or within Accenture
• You will be provided with guidance when determining methods and procedures on new assignments
• The decisions that are made by you will often impact your team
• You would be an individual contributor and/or oversee a small work effort and/or team.

Please note this role may require you to work in rotational shifts.,

Keyskills :
adobe creative suitemusic makingsalesforce crmemail marketingwork managementdirect marketingbusiness processdigital marketingsenior managementautomation studiodigital conversion